Open to opportunities

Cristiane Messias Landau

@cristianemessiasland

Marketing & brand manager with 15+ years leading consumer goods growth through insights, launches, and cross-functional strategy.

United States

Message

What I'm looking for

I’m looking for a role where I can lead brand and product launch strategy, translate consumer insights into measurable growth, and collaborate cross-functionally with C-suite leaders to coach teams toward high-performance, best-in-class outcomes.

I’m a marketing & brand leader with 15+ years driving multinational consumer goods marketing programs across LATAM, owning strategy and execution across branding, product lifecycle management, digital marketing, and global marketing communications. I’m passionate about delivering value and “having an impact” by using consumer insights to motivate teams and guide strategic and tactical decisions, partnering closely with C-suite stakeholders.

Across roles as Marketing Manager and Product Manager, I’ve consistently improved performance with measurable outcomes—growing children’s product line sales by 5% in Brazil, increasing brand awareness by 10% through a customer-facing business website, and supporting monthly sales growth by 7% via high-impact medical events. I’ve also led launch excellence, including reducing time-to-market from 24 months to 8 months with market analytics, launching KOHLER’s Kitchen & Bath segment in Latin America, and developing low-cost, high-margin SKUs that diversified portfolio and strengthened market presence.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Hoya Vision Care

Jan 2024 - Jan 2025 (1 year)

Led branding and relationship/communication programs for B2B/B2C/B2O clients, trade shows, and medical congress events. Increased children’s product line sales by 5% (Brazil), grew brand awareness by 10% via a customer-facing business website, and drove monthly event-led sales growth by 7% with ~500 medical professional attendees.

Brand Management Trade Marketing Event Marketing Marketing Analytics Project Management

Marketing Manager, Kitchen & Bath

Kohler Co.

Jan 2020 - Jan 2023 (3 years)

Owned product lifecycle management and branding for Kitchen & Bath fixtures across Brazil and LATAM, using competitive market research to improve product presentation, floor layout, pricing, and website traffic. Reduced time-to-market from 24 months to 8 months and led first-of-its-kind Latin America K&B product launches, including capturing the tier 2 Brazilian B2B market for the first time.

Product Lifecycle Management Branding Market Research Budgeting Cross Functional Collaboration Demand Generation

Product Manager

Kohler Co.

Jan 2020 - Jan 2023 (3 years)

Managed Brazil product planning and brand marketing for faucet categories, including launch of black-finish faucets. Built Instagram programs with B2B architects and designers, increasing brand awareness by 3K followers in two months, and led product development/launch and portfolio management from pricing and performance analysis to sales analysis.

Product Management Product Planning Project Management B2B Marketing Pricing Analysis Stakeholder Management Portfolio Management

Marketing Analyst & Coordinator

GPA Group

Jan 2011 - Jan 2019 (8 years)

Held multiple marketing roles supporting campaigns, product/brand portfolio lifecycle, and channel launches for retail operations in Brazil. Launched the beauty portfolio line NOUS, contributing ~4% to first-year sales, managed marketing investments and strategic plans, coordinated Black Friday media buying with ~27M BRL budget, and earned a marketing excellence award for a 6% return on campaign s

Strategic Marketing Planning Campaign Management Market Research Media Buying POS Strategy Product lifecycle Branding

Communications & Marketing Analyst

Hospital Beneficência Portuguesa

Jan 2007 - Jan 2010 (3 years)

Handled consumer media planning, budgeting, contracting, monitoring, and control for new products and services across web-driven digital content and print media. Served as press release/press officer representative and supported new product/service communications through agency contracting and agenda-related coverage.

Media Planning Media Relations Digital Content Management Production Agencies