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Diogo TohméDT
Open to opportunities

Diogo Tohmé

@diogotohm

I lead LATAM brand, product, and omnichannel marketing campaigns that grow market share.

Brazil
Message

What I'm looking for

Remote Marketing Manager or Senior Manager role at an international company — ideally in consumer health, beverages, or CPG. I want an environment where brand strategy connects to real business results and I can own regional initiatives end to end. Teams that move fast and trust people to deliver.

I'm a Marketing Manager with 7+ years of experience building and activating consumer brands across beverages, consumer health, and financial services. My background spans Haleon (Centrum across LATAM), Ambev/AB InBev (Corona, Spaten, Michelob Ultra), Red Bull, and Santander.

Most of my career has been about taking brands into real-world moments — Olympic sponsorships, surf competitions, music festivals, marathon activations. I've managed regional strategy, cross-functional teams, and budgets from ideation to execution.

I'm also an entrepreneur. I run a hospitality property in Brazil as an Airbnb Superhost, which has sharpened my sense of P&L ownership and customer experience in a way corporate roles rarely do.

I'm currently looking for remote Marketing Manager or Senior Manager roles at international companies — particularly in consumer health, beverages, or CPG — where I can bring both strategic thinking and hands-on execution to the table.

Experience

Work history, roles, and key accomplishments

Haleon logoHA
Current

Marketing & Product Manager - LATAM

Jan 2025 - Present (1 year 8 months)

Leads marketing strategy and portfolio management for Centrum across 5 LATAM markets, recovering category leadership and strengthening brand equity. Developed regional strategy and communication playbook, driving market penetration from 0.4% to 1.3% in Brazil and from 2.5% to over 3% through 360-degree integrated campaigns.

Education

Degrees, certifications, and relevant coursework

Universidade de São Paulo logoUP

Universidade de São Paulo

Bachelor of Business Administration, Business Administration

Bachelor of Business Administration degree from Universidade de São Paulo, completed in December 2020.

University of Zagreb logoUZ

University of Zagreb

Academic Exchange Programme, Creativity & Marketing

Academic exchange programme with emphasis on creativity and marketing, completed in January 2019.

Tech stack

Software and tools used professionally

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