At LPG America, I lead U.S. brand and content execution across B2B and B2C channels, adapting global strategy into campaigns, social content, email, sales materials, and partner communications. I built a national webinar program that generated 200+ registrants and led a co-branded skincare activation reaching 2M+ people.
I’ve also supported Latin American product launches and commercial programs at AngioDynamics, coordinating medical congresses, physician education, and compliant sales initiatives in a regulated medical-device environment.
Previously at Le Creuset, I managed integrated marketing across e-commerce, retail, and wholesale, supporting launches including the Harry Potter™ collection and Disney and Star Wars collaborations. I bring experience in brand strategy, CRM, content, partnerships, agency management, and U.S. market localization across premium consumer, luxury, healthcare, and medical aesthetics markets.
