Open to opportunities

Shannon Reimer

@shannonreimer

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Strategic marketing leader with expertise in international brand growth.

United States

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and collaboration, offering opportunities for professional growth and impactful marketing initiatives.

I am a seasoned marketing professional with extensive experience in developing and executing global marketing strategies that enhance brand awareness and drive international sales. My recent role as Associate Director of International Marketing at Acclaro Medical Inc. allowed me to collaborate closely with channel partners and medical practices, resulting in significant sales growth and successful product launches in international markets.

Throughout my career, I have consistently demonstrated a data-driven decision-making approach, leveraging insights and analytics to optimize marketing performance. My ability to lead cross-functional teams and manage complex marketing initiatives has been instrumental in achieving measurable business outcomes. I take pride in my customer-centric approach, ensuring that marketing strategies are tailored to meet the unique needs of diverse markets.

Experience

Work history, roles, and key accomplishments

Associate Director of International Marketing

Acclaro Medical Inc.

Jul 2024 - Oct 2024 (3 months)

Developed and executed global marketing strategies to enhance brand awareness and drive international sales. Collaborated with medical practices for product launches and refined patient engagement strategies, achieving significant sales. Spearheaded process improvements and managed third-party vendors to align with strategic marketing objectives.

Brand Awareness Product Launch Process Improvement Vendor Management Digital Marketing B2B Marketing Market Research Customer Engagement ROI Measurement

Sr. Manager - Marketing Communications

Terumo Aortic

Nov 2022 - Jan 2024 (1 year 2 months)

Developed and executed an integrated marketing communication plan, enhancing product positioning through digital strategies. Managed social media campaigns and marketing materials, tracking ROI and collaborating with sales for customer engagement.

Integrated Marketing Digital Marketing Social Media Management ROI Tracking Event Planning Budget Management Customer Engagement Competitive Analysis Marketing Strategy

Marketing and Communications Manager

Ablative Solutions Incorporated

Nov 2019 - Dec 2022 (3 years 1 month)

Led global customer-centric marketing campaigns for Target BP Clinical Programs. Conducted patient journey analysis, managed social media strategies, and developed recruitment tactics, resulting in increased patient enrollment and engagement.

Customer Centricity Social Media Strategy Product Management Brand Development Marketing Automation Budget Management Cross Functional Collaboration ROI Tracking

Marketing Communications Manager

Lumenis

Mar 2019 - Nov 2019 (8 months)

Provided brand input for advertising campaigns and developed global product marketing plans. Managed marketing automation and events, ensuring effective communication strategies and maximizing ROI through data analysis.

Brand Strategy Product Marketing Marketing Automation Event Management Data Analysis B2B Marketing Digital Marketing Content Development Lead Generation Cross Functional Collaboration

Account Manager

Moxxy Marketing

Mar 2016 - Aug 2016 (5 months)

Created and implemented marketing campaigns for B2B and B2C markets. Developed quarterly marketing strategies and managed digital marketing efforts, enhancing brand visibility and engagement.

B2B Marketing B2C Marketing Digital Marketing Campaign Management Strategy Development Social Media Strategy Market Analysis Performance Monitoring

Relationship Marketing Specialist

McGraw-Hill Education CTB

Jul 2015 - Mar 2016 (8 months)

Coordinated regional marketing campaigns and developed content for global product campaigns across various channels. Assisted with event planning and managed marketing collateral inventory.

Content Development Event Planning Campaign Management Digital Marketing Social Media Inventory Management Performance Analysis Client Engagement

Strategic Marketing Manager

Campisi Financial & Insurance Services

Dec 2013 - Sep 2014 (9 months)

Managed digital marketing efforts and analyzed social media engagement to improve outreach. Developed strategies for enhancing brand visibility and customer engagement.

Digital Marketing Customer Engagement Strategy Development Campaign Management Performance Metrics Market Analysis Content Strategy

Marketing and Promotions Coordinator

Mazda Raceway Laguna Seca

Jul 2013 - Oct 2013 (3 months)

Organized promotional meetings and managed social media strategies for events. Planned fan engagement activities and collaborated with event sponsors to enhance brand presence.