Looking for a job

Pablo Saavedra

@pablosaavedra

Marketing Manager with 9 years of experience working with global brands across North America, Europe, and LATAM. Experienced in 360° brand strategy.

Chile

Message

Marketing Manager with 9 years of experience working with global brands across North America, Europe, and LATAM. Experienced in 360° brand strategy, integrated marketing, digital, media and e-commerce, with a strong analytical and consumer-focused approach. MSc in Marketing and MSc in International Luxury Management. Passionate about brand storytelling and emerging technologies, with proven adaptability across diverse cultural environments and a strong preference for collaborative work.

Experience

Work history, roles, and key accomplishments

Marketing Communications Manager USA

Miele

Nov 2022 - Sep 2025 (2 years 10 months)

·    Led 360° integrated brand campaigns across core strategic categories. Kitchen, Cooling & Dishwashing, representing 65%+ of total turnover—including paid and organic social, display/programmatic, CTV/OLV and Retail POS.
·    Executed national media strategy with $26M+ USD in investment, in close collaboration with external agencies to optimize omnichannel metrics, ROI and brand lift.
·    Man

Digital Marketing Manager for Chile, Mexico & Brazil

Miele

Jul 2020 - Nov 2022 (2 years 4 months)

·    Developed and executed 360° digital marketing and e-commerce strategy across Chile, Mexico and Brazil, aligning local execution with global brand guidelines.
·    Owned paid media and performance marketing across Google Ads, Facebook Ads and Display/Programmatic, leading agency pitching and selection.
·    Grew e-commerce revenue +223% YoY in 2020 and +38% YoY in 2021 through media performan

Digital Marketing Specialist

SKY Airline

Jun 2019 - Jul 2020 (1 year 1 month)

·    Rolled out upper-funnel digital strategy in Chile, reporting weekly results to senior leadership on media performance, insights and optimization opportunities.
·    Managed upper-funnel media planning and investment, optimizing budget allocation to maximize reach, efficiency and ROI.
·    Owned campaign development, creative production, and agency management across 3 external partners to deli

Junior Product Manager Designer Brands for Travel Retail EMEAI

L'Oréal

Jun 2017 - May 2018 (11 months)

·   Implemented marketing and trade in-store plans for Europe and Middle East Travel Retail POS.
·   Analyzed weekly sell-in and sell-out evolution, reporting on performance by brand, market, key trends and competition.
·   Developed trade materials, including flyers, gifting, and in-store elements.
·   Executed commercial plans in POS based on available offers, campaigns, and animations.

Product Marketing Manager

Huawei Technologies

Dec 2014 - Sep 2016 (1 year 9 months)

·   Coordinated 360° smartphone launches across PR, digital, media buying and events, managing the budget and approving activities with regional teams within brand guidelines.
·   Partnered with the Sales Team on retailer promotions and brand activations, tracking KPIs per budget and activity.
·   Prepared the Marketing Director’s strategic presentations, consolidating reports from all marketing m