Luciana FontesLF
Open to opportunities

Luciana Fontes

@lucianafontes

Experienced marketing executive specializing in go-to-market strategies.

United States
Message

What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my marketing expertise to drive impactful strategies and contribute to brand growth.

As an experienced marketing executive with over 10 years in go-to-market strategies and product marketing, I have successfully launched and scaled products for major consumer brands. My career highlights include spearheading the largest telecommunications deal in Latin America and launching innovative marketing campaigns that significantly boosted revenue and customer engagement.

In 2023, I relocated to the US to deepen my understanding of the market, enhancing my skills through programs at Wharton Business School and UC Berkeley. I founded Soulbay LA, a direct-to-consumer athleisure brand, where I lead branding, e-commerce, and marketing strategies, focusing on community engagement and strategic partnerships.

My passion lies in understanding consumer behavior and creating meaningful products that provide value. I thrive in dynamic environments where I can leverage my expertise in integrated marketing campaigns and cross-functional leadership to drive brand growth and market expansion.

Experience

Work history, roles, and key accomplishments

OS

Head of Integrated Marketing, New Verticals

Oi Telecommunications S.A.

May 2022 - Present (3 years 2 months)

Led growth marketing for new revenue streams including Health, Lifestyle, Home, and Solar Energy, orchestrating go-to-market strategies from ideation to execution. Created and led a multi-channel A/B testing lab to validate hypotheses and improve MVP identification and product strategy.

TB

Senior Marketing Manager, Integrated Marketing: Consumer & SMB

TIM Brasil

Nov 2017 - Present (7 years 8 months)

Responsible for the end-to-end development and execution of Go-To-Market (GTM) strategies, managing product launches and market expansions across various segments. Led co-marketing partnerships with Meta and Netflix, increasing revenue and subscriber base significantly.

TB

Integrated Marketing Manager & Planning (Value Added Services)

TIM Brasil

Dec 2015 - Present (9 years 7 months)

Managed the Profit and Loss (P&L) for the Value Added Services (VAS) portfolio, overseeing revenues, costs, and profitability. Designed and directed the end-to-end Go-To-Market (GTM) strategy for subscription services in collaboration with content partners.

Education

Degrees, certifications, and relevant coursework

P(

Pontifical Catholic University of Rio de Janeiro (PUC-RJ)

Bachelor in Industrial Engineering, Industrial Engineering

Studied Industrial Engineering at Pontifical Catholic University of Rio de Janeiro (PUC-RJ) in Rio de Janeiro, Brazil.

FC

Fundacao Dom Cabral

Leadership and Management, Leadership and Management

Completed a program in Leadership and Management at Fundacao Dom Cabral in Minas Gerais, Brazil.

The Wharton School, University of Pennsylvania logoTP

The Wharton School, University of Pennsylvania

Certificate, Digital Marketing, Social Media, and E-Commerce

Focused on career development in digital marketing, social media, and strategic brand management. This preparation led to the creation of Soulbay LA, a new and local athleisure DTC brand.

University of California, Berkeley logoUB

University of California, Berkeley

Certificate, Strategic Brand Management

Focused on career development in digital marketing, social media, and strategic brand management. This preparation led to the creation of Soulbay LA, a new and local athleisure DTC brand.

Tech stack

Software and tools used professionally

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