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Abhishek Soneji

@abhisheksoneji

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Experienced CRM Manager specializing in digital marketing and customer engagement.

United Kingdom

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What I'm looking for

I am seeking a role that allows me to leverage my CRM expertise in a dynamic environment, focusing on innovative marketing strategies and customer engagement.

I am a dedicated CRM Manager with a strong background in digital marketing and customer engagement. Over the years, I have honed my skills in utilizing various CRM tools, including HubSpot and Klaviyo, to create effective email campaigns that resonate with customers. My experience spans across multiple industries, where I have successfully driven significant increases in open rates, click-through rates, and overall sales through targeted marketing strategies.

At Warner Hotel, I played a pivotal role in transitioning our data systems to a cloud-based platform, ensuring seamless integration with our email service provider. My collaborative efforts with internal teams led to the implementation of innovative processes that improved our direct mail marketing and enhanced customer segmentation. I take pride in my ability to analyze data and optimize campaigns, resulting in a remarkable 36% uplift in web bookings and a 28% increase in revenue.

Previously, at Golfbidder and American Eagle, I focused on revitalizing email marketing strategies and enhancing customer experiences through personalized content. My commitment to continuous improvement and data-driven decision-making has consistently yielded impressive results, making me a valuable asset to any marketing team.

Experience

Work history, roles, and key accomplishments

CRM Manager

Warner Hotel

Jan 2023 - Dec 2025 (2 years 11 months)

Managed CRM operations using CI360 to build segments, schedule emails, and ensure link performance. Collaborated with data and website teams for system transitions, API integrations, and new email implementations. Developed internal processes for direct mail marketing and managed data cleansing initiatives.

CI360 (SAS Customer Intelligence)Snowflake API Integration GBG Loqate Email Marketing Campaign Optimization Segmentation Uniqodo

CRM Manager

Golfbidder

Jan 2022 - Dec 2023 (1 year 11 months)

Utilized HubSpot for newsletter creation, email scheduling, and A/B testing to optimize customer engagement. Implemented pop-ups, welcome series, and refined automations to enhance customer experience and achieve significant sales uplift. Managed content calendars, executed promotional campaigns, and integrated HubSpot with Trustpilot for feedback.

HubSpot Email Marketing A B Testing Marketing Automation Customer Segmentation Email Content Calendars Adobe Photoshop Trustpilot Campaign Planning Data Analysis

CRM & Digital Marketing Manager

American Eagle EU

Jan 2019 - Dec 2022 (3 years 11 months)

Managed CRM and digital marketing efforts using Klaviyo, focusing on newsletter creation and advanced segmentation. Collaborated with social, paid media, and PR agencies to meet performance targets and generate brand exposure. Coordinated with affiliate agencies, managed Google Business Page, and optimized wholesale placements for ROI.

Klaviyo Email Marketing Digital Marketing Customer Segmentation Social Media Marketing Paid Media PR Affiliate Marketing Wholesale Data Analysis

CRM & Digital Marketing Coordinator

Hackett London

Jan 2017 - Dec 2019 (2 years 11 months)

Trained in Selligent for newsletter creation and generated performance reports to optimize email campaigns. Developed targeted customer segments and collaborated with PPC agencies to manage bidding and keyword optimization. Built Google Analytics reports and executed Facebook campaigns to attract new customers and increase brand awareness.

Selligent Email Marketing Data Reporting Customer Segmentation Google Analytics Affiliate Marketing