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Ayyoub Ennasery

@ayyoubennasery

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CRM & Loyalty Marketing Specialist passionate about driving innovation.

United Kingdom

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What I'm looking for

I seek a role that fosters innovation and allows me to enhance customer engagement through strategic CRM initiatives.

I am a CRM & Loyalty Marketing Specialist with a strong passion for driving innovation and solving challenges through effective CRM strategies. My hands-on experience spans both B2C and B2B environments, where I have successfully developed and managed CRM systems and loyalty programs for various businesses.

In my recent role as a Freelancer, I collaborated with small-to-mid-sized businesses across the food, beauty, and wellness sectors, leveraging platforms like GoHighLevel and Braze to create tailored engagement strategies that significantly improved customer retention and loyalty. My expertise in building full CRM infrastructures and deploying personalized marketing campaigns has consistently driven revenue growth and enhanced customer relationships.

With a Bachelor’s Degree in Global Business and a focus on strategic thinking, I am well-equipped to implement dynamic segmentation strategies and optimize customer journeys. I thrive in performance-driven environments and am committed to delivering exceptional results through innovative CRM solutions.

Experience

Work history, roles, and key accomplishments

CRM AI Automations & Loyalty Operation

Freelancer

Jan 2024 - Present (1 year 5 months)

Developed and managed CRM systems, loyalty programs, and automated customer journeys for small-to-mid-sized businesses across various sectors. Leveraged platforms like GoHighLevel, Boomerang Me, Braze, and Zapier to build tailored B2C engagement strategies that drove retention, loyalty, and revenue growth.

CRM Management Loyalty Programs Marketing Automation GoHighLevel Boomerang Me Braze Zapier Customer Segmentation SMS Marketing Push Notifications

CRM & Loyalty Marketing

Delera CRM

Jan 2022 - Present (3 years 5 months)

Delivered CRM and marketing automation services for B2C and B2B clients using GoHighLevel, supporting small businesses and enterprise clients. Built end-to-end automation workflows for lead nurturing, onboarding, follow-ups, and retention, and managed CRM setups including custom pipeline builds and lead segmentation.

CRM Marketing Automation GoHighLevel Customer Lifecycle Management Email Marketing SMS Marketing Online Conversions

Education

Degrees, certifications, and relevant coursework

Oxford Brookes University

Bachelor’s Degree in Global Business and Entrepreneurship, Global Business and Entrepreneurship

Studied global business principles and strategic entrepreneurship. Focused on developing skills to drive innovation and solve challenges through effective business strategies.