rithika waez

I've led CRM strategy across Kepler Interactive's game portfolio, including launch and lifecycle campaigns for Rematch, Solasta II, and Orbitals. I build segmentation, automation, reporting, and customer journeys that support acquisition, engagement, retention, and reactivation.

At The Walt Disney Company, I delivered CRM programmes for Walt Disney World, Disneyland Paris, and Disney Cruise Line across the UK and Ireland. I implemented a placeholder booking trigger that improved conversion to confirmed bookings by 12%.

At Universal Music Group, I grew artist databases and direct-to-fan engagement across email, SMS, and WhatsApp. I launched UMG UK's WhatsApp Channel, generating £60k, and helped Island Records deliver 279k mailing-list signups, 50k store click-throughs, and £2.3M in revenue.

I've also grown CRM performance at Wool and the Gang and Thortful, where I increased open rates, introduced lifecycle automations, generated over £250,000 for Father's Day, and supported database growth from 1m to 5m. I bring campaign strategy, analytics, stakeholder leadership, and GDPR-compliant execution to every customer journey.