Open to opportunities

Michael Togunloju

@michaeltogunloju

CRM & lifecycle automation specialist driving retention through segmentation, journeys, and data-led campaign optimisation.

United Kingdom

Message

What I'm looking for

I’m looking to lead lifecycle and CRM campaigns where I can use segmentation, SQL, and performance analysis to improve onboarding, retention, and engagement—owning journey execution, testing, and stakeholder collaboration to continuously raise campaign quality.

I’m a CRM and lifecycle automation specialist with 5+ years’ experience delivering customer journeys across onboarding, retention, and campaign optimisation. I build and improve lifecycle communications that increase engagement, support retention, and strengthen CRM operations across cross-functional teams.

Hands-on with Microsoft Dynamics 365, Adobe Campaign, Salesforce Marketing Cloud, and HubSpot, I combine segmentation, testing, and reporting to improve lifecycle journeys end-to-end. I’ve led CRM and email marketing activity, developed responsive HTML/CSS email templates, supported UAT and journey testing, and used SQL, Power BI, and Tableau to drive ongoing performance analysis and refinement.

Experience

Work history, roles, and key accomplishments

Current

CRM Email Lead

Current

Michael Nove CRM

Apr 2023 - Present (3 years)

Led end-to-end lifecycle and CRM email campaigns, building and testing customer journeys to improve onboarding, engagement, and retention (avg. 68% open rate, 11% CTR). Built responsive HTML/CSS email templates and used SQL-based segmentation with performance reporting to continuously optimize campaigns.

Adobe Campaign Microsoft Dynamics 365 Salesforce Marketing Cloud HubSpot SQL Segmentation HTML CSS A B Testing performance reporting

CRM Retention Executive

Bally’s Interactive

Nov 2020 - Mar 2023 (2 years 4 months)

Delivered £100k+ high-budget VIP retention CRM campaigns by building and optimizing Adobe Campaign journeys (Email, SMS, Push, DSL) and running structured A/B testing. Increased campaign engagement by an average 11% YoY, coded brand-standard HTML/CSS templates, and supported performance optimization with Tableau dashboards and ROI tracking.

Adobe Campaign A B Testing Email Campaigns Tableau

Marketing Executive - Edutech

Civil Service College - Edutech

Jan 2018 - Jan 2020 (2 years)

Managed Google Ads search campaigns and optimized performance to improve ROI while building email marketing campaigns in Salesforce Marketing Cloud. Produced regular performance reports and optimization recommendations against budget and KPI targets.

Google Ads Salesforce Marketing Cloud Email Marketing Paid Search performance reporting KPIs Digital Campaigns

Trading Executive - Media

The Telegraph

May 2018 - Aug 2018 (3 months)

Supported media trading and campaign delivery against revenue, traffic, CTR, and conversion targets, conducting market and competitor research to guide placement decisions. Wrote product and service copy for Telegraph Travel campaigns and maintained product accuracy across channels.

Media Trading CTR Optimization Revenue Targets Competitor Research Online Offline Channel Ops

Growth Marketing Executive

Homie - Proptech

Jan 2017 - Apr 2018 (1 year 3 months)

Planned and executed digital growth marketing campaigns across LinkedIn, Google Ads, and Facebook, creating A/B testing approaches and using audience and market research to improve targeting. Supported PPC, SEO, content marketing, and partnership activity and produced weekly/monthly insight reports against budgets and KPIs.