At Fleet, I built the direct-to-employer outbound playbook from zero, including ICP targeting, call scripts, email and LinkedIn sequences, and the AE handoff process. Fleet is a commuter benefits SaaS startup.
I made more than 15,000 cold calls and sourced a 5,000-employee law firm, working it through late-stage pipeline with the AE. I also ran trigger-based prospecting around open enrollment and renewal windows and tested messaging and sequences.
At Arsenal Business Growth, I ran outbound for six clients at once across multiple industries, managing a separate territory and account list for each. I hit monthly lead generation targets across all client portfolios over 18 months.
At Diode Dynamics, I sold automotive lighting to dealers and end customers, grew existing accounts through upsells and repeat orders, and raised customer satisfaction scores 18%.
