Open to opportunities

Matthew Ryan

@matthewryan

Message

B2B/B2C sales development pro converting cold leads into qualified pipeline.

United States

Message

What I'm looking for

I’m looking to own high-volume outbound for a B2B SaaS team—crafting multi-channel prospecting, running discovery with BANT/MEDDIC, and driving qualified pipeline with disciplined KPI execution and tight CRM accuracy.

I’m a results-driven sales development professional with 3+ years of proven success in B2B and B2C sales environments, specializing in outbound prospecting, pipeline generation, and exceeding quota. I’ve led high-volume cold calling, email, and LinkedIn outreach to generate qualified meetings and SQL, while maintaining 95%+ data accuracy in Salesforce across 200+ active prospects. I also run discovery calls using BANT/MEDDIC criteria to ensure high-quality handoffs to closing teams.

I bring a consultative, KPI-focused mindset—backed by performance in high-velocity roles and a strong ability to refine messaging through objection handling and needs assessment. I’ve generated $2M+ in qualified pipeline annually in a high-rejection environment, and as a founder I built a DTC brand from $0 to $15K+ revenue using email marketing automation (recovering 25% of lost sales) and data-informed optimization (raising average order value from $35 to $52). I thrive in environments that reward disciplined daily activity, collaboration with marketing and sales, and continuous improvement.

Experience

Work history, roles, and key accomplishments

Sales Development Representative

NinjaOne

Oct 2024 - Oct 2025 (1 year)

Led B2B SaaS sales development for a unified IT management platform serving MSPs and IT departments globally. Generated qualified pipeline and achieved/exceeded monthly quotas for meetings booked and SQL generation while maintaining 95%+ Salesforce data accuracy across 200+ active prospects.

Outbound Prospecting Cold Calling Lead Qualification LinkedIn Sales Navigator Salesforce Pipeline Management BANT MEDDIC

Sales Team Lead

ION Solar

Oct 2023 - Sep 2024 (11 months)

Drove residential solar adoption through high-velocity outbound prospecting and relationship-building with homeowners. Generated $2M+ in qualified pipeline annually and maintained a 26.2% door-knock-to-appointment conversion rate, averaging 12+ qualified appointments weekly across a 500+ household territory.

Appointment Setting Objection Handling Consultative Selling Relationship Building Territory Management

Founder & Sales Lead

ONEMORE

Aug 2022 - Oct 2023 (1 year 2 months)

Built and scaled a DTC e-commerce brand from $0 to $15K+ revenue through a digital-first sales strategy. Managed end-to-end sales from social prospecting to close, recovered 25% of lost sales via abandoned cart automation, and increased average order value from $35 to $52 using customer data and segmentation.

Email Marketing Automation Customer Segmentation KPI Tracking

Sales Coordinator

Best Buy Co.

Aug 2021 - Sep 2022 (1 year 1 month)

Provided consultative sales in a consumer electronics environment, exceeding monthly sales targets by an average of 15% through needs-based discovery and solution selling. Increased attach rate on high-margin products by 20%, coached 8 new hires (reducing ramp time by 30%), and drove 35% of personal revenue from referrals with a 200+ repeat customer book of business.

Consultative Selling Product Positioning Sales Coaching