At Forbes, I most recently ran Sponsorships, Lifecycle Marketing and embedded Operations as VP Operations, reporting to the CPO. I grew lifecycle marketing into a revenue-generating channel that reached profitability within a year.
I launched more than 50 lifecycle campaigns across email, SMS and web push to grow non-organic revenue from owned audiences. I also led the Sponsorships team through the paid-partnership cycle, growing it to an eight-figure annual pace across multiple product verticals.
Before that, I owned SEO P&L for nine industry groups across the US and Canada, leading an organization of up to 60 people. I also helped transition four growth businesses to new owners so we could focus on core verticals.
At Red Ventures, I launched a co-branded personal finance property with Time.com covering mortgages, credit cards and loans. I also led SEO due diligence for the acquisition of a top-15 travel brand.
