Open to opportunities

Christian Tello Rovira

@christiantellorovira

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Sales director at COSMO CONSULT Spain, growing Dynamics 365 accounts and opening enterprise markets across Iberia.

Spain

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What I'm looking for

I'm targeting Sales Director, Country Manager Spain/Iberia, or Regional Business Development Director roles.

At COSMO CONSULT Spain SAU, I manage and develop the installed Dynamics 365 customer base in northern Spain through commercial diagnostics, account reactivation, and upsell and cross-sell strategies. I also led the commercial relaunch of manufacturing verticals on Microsoft Business Central.

At AlfaPeople, I opened the Spanish market from scratch and positioned the brand within strategic accounts in the Microsoft ecosystem. In Ecuador, I owned the ERP, CRM, and Cloud sales cycle and sustained more than USD 3 million in annual sales from 2021 to 2023.

At AlfaPeople Ecuador, I built the commercial operation from scratch and contributed to revenue growth from USD 540,000 to USD 4.2 million in five years. The operation scaled from one person to more than 20 employees in three years.

Earlier, I led a Business Intelligence practice based on TIBCO Spotfire at XCELAR and worked as a CIO in multinational companies. I bring experience across enterprise sales, business operations, and technology, with a background in Spain and Latin America.

Experience

Work history, roles, and key accomplishments

Current

Customer Strategy Manager

Current

COSMO CONSULT Spain SAU

Jun 2026 - Present (4 months)

Manages and develops the installed Dynamics 365 customer base in northern Spain through commercial diagnostics, account reactivation, and upsell and cross-sell strategies. Led the commercial relaunch of manufacturing verticals on Microsoft Business Central and the reactivation of a Phase 2 project in Dynamics 365 Finance & Operations.

Dynamics 365 Microsoft Business Central Account Management Upselling Cross Selling

Business Development Director, Spain

AlfaPeople

Dec 2024 - Mar 2026 (1 year 3 months)

Opened the Spanish market from scratch, generating qualified pipeline and positioning the brand within strategic accounts in the Microsoft ecosystem. Built relationships with the Microsoft Spain partner team across the SMB, Corporate, and Enterprise segments.

Business Development Market Entry Microsoft Ecosystem Strategic Accounts Pipeline Generation

Sales Manager

AlfaPeople Ecuador

Jan 2020 - Dec 2024 (4 years 11 months)

Owned the full ERP, CRM, and Cloud sales cycle, leading a six-person team across KAM, ERP architecture, and back-office functions. Sustained more than USD 3 million in annual sales from 2021 to 2023 and drove three customer success stories published by Microsoft.

ERP CRM Cloud Computing Sales Leadership Team Management Customer Success

Business Development Manager

AlfaPeople Ecuador

Nov 2017 - Oct 2020 (2 years 11 months)

Built the commercial operation from scratch, with no inherited team or installed customer base. Contributed to revenue growth from USD 540,000 to USD 4.2 million in five years and scaled the operation from one person to more than 20 employees in three years.

Business Development Market Entry Revenue Growth Team Building

Key Account Manager

One Solutions Latam S.A.

Jan 2016 - Dec 2017 (1 year 11 months)

Relaunched the Guayaquil office after two years of inactivity and closed nine SAP Business One projects in less than two years.

SAP Business One Key Account Management Sales

Sales Director / General Manager

XCELAR (Desotein S.A.)

Jan 2010 - Dec 2016 (6 years 11 months)

Led the end-to-end Business Intelligence practice based on TIBCO Spotfire, with implementations at Conecel (Claro Ecuador) and COOPEMEP (Costa Rica). Led a public-sector project involving 425 employees.

Business Intelligence TIBCO Spotfire Project Leadership Sales Management