Open to opportunities

Alvaro De Simon

@alvarodesimon

Message

I drive SaaS growth, market expansion, and commercial transformation across travel technology markets.

Spain

Message

What I'm looking for

I'm focused on leadership roles where growth, transformation, and market expansion are key priorities, leading cross-functional and customer-facing teams while building excellent commercial relationships with customers and partners.

I'm leading Sabre's strategy, operations, and P&L across Spain and Portugal, bringing SaaS-based solutions to a highly competitive travel technology market.

I defined and executed Iberia's growth strategy with EMEA leadership, drove go-to-market transformation, and strengthened long-term partnerships with key customers and stakeholders. Iberia became a top-performing Business Development market in EMEA, and I was recognized through Sabre's President's Club in 2024.

Previously, as Head of Sales & Account Management and Sales Manager at Sabre, I built commercial relationships with C-level leaders, grew the business 15% year over year, gained 5% market share, and contributed to 23% market growth despite COVID challenges.

Before Sabre, I launched and structured Viajes El Corte Inglés' Colombian operations, designed regional sales processes, led commercial teams and enterprise negotiations, and delivered average annual growth of 34%. I focus on leadership roles where growth, transformation, and market expansion are key priorities.

Experience

Work history, roles, and key accomplishments

Country Manager Spain and Portugal

Sabre Corporation

Jul 2024 - Mar 2026 (1 year 8 months)

Full responsibility for P&L, business strategy and operations across Iberia, leading a
multidisciplinary team across sales, technical, marketing and communication functions.

• Leading Sabre’s strategy and operations across Spain & Portugal
• Driving commercial growth and long-term customer partnerships
• Managing and developing high-performing sales and account management teams
• Aligning global

P&L management Business Strategy SaaS Go To Market Strategy Growth Strategy Sales Leadership Market Expansion Digital Transformation

Head of Sales & Account Management Spain & Portugal

Sabre Corporation

Aug 2021 - Jul 2024 (2 years 11 months)

• Promoted to Head of Sales for Spain & Portugal, executing Sabre’s strategy and operations across Iberia region driving growth and strengthening Sabre’s position.
• Built and nurtured strong C-level relationships, influencing top industry players and maximizing commercial opportunities.
• Partnered cross-functionally to deliver measurable business results aligned with corporate objectives and lon

Sales Manager Spain and Portugal

Sabre Corporation

Jan 2016 - Aug 2021 (5 years 7 months)

• Joined as Sales Manager for Spain & Portugal, driving new business and delivering tailored technology solutions in the tourism sector.
• Secured and expanded key accounts, adapting solutions to client needs and maximizing market opportunities.
• Contributed to 23% market growth, positioning Iberia as a strategic region for company despite COVID challenges.

Commercial director Colombia

Viajes El Corte Ingles

Mar 2012 - Jan 2016 (3 years 10 months)

Promoted to lead new market within Viajes El Corte Ingles landing Go To Market strategy:

• Opened and structured Colombian market operations.
• Designed end-to-end sales lifecycle processes at regional level.
• Managed 7-person commercial department; occasional leadership of 50 employees.
• Personally led complex nationwide RFPs and enterprise negotiations.

Strategic Impact:

• Market entry