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@hanuser2

I build localized APAC growth programs that turn digital strategy into qualified pipeline and revenue.

Malaysia
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What I'm looking for

I'm looking to turn complex product and corporate strategies into localized APAC growth programs, partnering across sales, marketing, product, and business ecosystems to build pipeline and measurable revenue.

At IBM, I architected and scaled an APAC digital business development program that generated USD9.1M in qualified pipeline and USD2.6M in revenue.

I translate global strategy into localized playbooks, advising more than 30 regional partners and sales and marketing teams on demand generation, funnel performance, and joint digital GTM campaigns.

Previously at Siemens, I deployed Industrial Edge SaaS solutions and closed Malaysia’s first SaaS Energy Management solution worth MYR120k. I also launched software promotions that generated more than MYR600k in closed business in 60 days.

I bring experience across sales, program management, product marketing, industrial automation, and partner ecosystems, from digital twin and AGV proof-of-concepts to cross-border events and sales-team enablement.

Experience

Work history, roles, and key accomplishments

IBM logoIB

Digitisation Program Manager, APAC

Jan 2024 - Jan 2026 (2 years)

• Architected and scaled a regional digital business development program across APAC, bridging business partners and cross-functional matrix of internal stakeholders, generating USD9.1M in qualified pipeline and USD2.6M in revenue.
• Served as the central program liaison, translating global corporate strategy and to localized APAC execution, ensuring localized playbooks that resonate with the d

IBM logoIB

Digital Sales Specialist

Jul 2023 - Feb 2024 (7 months)

- Responsible for the full sales cycle: identify, develop & expand on new sales opportunities and be
responsible for driving them to closure
- Pipeline generation through outbound activities via email, LinkedIn, phone calls and virtual meetings
- Leverage advanced online tools for sales activities including SalesLoft, ZoomInfo, OneMob, Salesforce,
Seismic, Techzone, IBM Institute for Business Valu

Siemens logoSI

Digitalization Sales Specialist

May 2022 - Jul 2023 (1 year 2 months)

- Spearheaded the successful market deployment of Industrial Edge SaaS solutions,
structuring and closing Malaysia’s first SaaS Energy Management solution valued at MYR 120k
- Structured and launched commercial software promotions that generated over MYR 600k in closed business within a 60-day window.
- Managed sales pipelines and responsible for the full sales cycle
- Developed sales strategies

Siemens logoSI

Technical Sales Specialist

Oct 2018 - Dec 2022 (4 years 2 months)

- Responsible for the sales promotion and technical expertise of assigned products, developing
marketing strategies, GTMs, use cases, and joint sales approach with multi-stakeholders.
- Provided technical consultation, solution proposal, and prepare BOMs for customized industrial automation solutions, ensuring systems viability while meeting client requirements.
- Product management and marketing

Sunway Construction Group Berhad logoSB

Intern

Jun 2016 - Sep 2016 (3 months)

Involved in MRT 2 Project. Prepared documents for review by consultant to make certain proper work is done on sites. Supervised and managed workers on sites to ensure smooth workflow. Liaised with sub-constructors in piloting work for utilities relocation.

Education

Degrees, certifications, and relevant coursework

UM

University of Nottingham Malaysia

Master of Engineering - MEng, Mechanical Engineering

2014 - 2018

Up for all kinds of challenges to improve knowledge and soft skills to be an agile critical thinker.

Conducted and completed a thesis focusing on feature technology, standardisation and energy efficiency with extensive research and analysis. Developed models to calculate energy consumption and carbon emission associated with different features to help increase efficiency and decrease environmenta

University of Nottingham Malaysia logoUM

University of Nottingham Malaysia

Master of Engineering, Mechanical Engineering

2014 - 2018

Completed a Master of Engineering in Mechanical Engineering, including a thesis on feature technology, standardisation, and energy efficiency. Led a team in a year-long project to design and manufacture an innovative product.

UM

University of Nottingham Malaysia

Foundation degree, foundation in engineering

2013 - 2014

CS

Chong Hwa Independent High School

JUEC, PMR, SPM, High School/Secondary Diplomas and Certificates

2008 - 2012

Tech stack

Software and tools used professionally

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