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Chinedu Ogbonna

@chineduogbonna

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Strategic partnerships and business development leader driving growth in West Africa.

Nigeria

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What I'm looking for

I’m looking to lead partnerships and go-to-market growth—negotiating high-value deals, expanding international trade lanes, and scaling sales with digital transformation and CRM to improve delivery, transparency, and retention across West Africa.

I’m a Strategic Partnerships and Business Development Leader with 20+ years of experience driving growth across West Africa. I negotiate high-value contracts, build long-term stakeholder relationships, and expand distribution networks—consistently exceeding revenue targets.

As General Manager, Sales & Marketing at Advance International Merchant Ltd., I delivered 22% YoY logistics revenue growth, opened three Asia–West Africa trade lanes generating $10M annual freight revenue, and implemented digital solutions reaching 75% client adoption with 97% on-time delivery performance. I’ve also delivered 171% electronics revenue growth and built first sales teams and route-to-market strategies from the ground up, with a focus on market insights, risk-informed expansion, and client satisfaction.

Experience

Work history, roles, and key accomplishments

Current

General Manager - Sales

Current

Advance International Merchant Ltd. (AIML)

May 2023 - Present (3 years 1 month)

Negotiated and managed strategic B2B contracts, including a 3-year CO₂ supply partnership with a major beverage producer. Expanded client base to drive 22% YoY logistics revenue growth, opened three Asia–West Africa trade lanes generating $10M annual freight revenue, and implemented digital solutions with 75% adoption and 97% on-time delivery.

International Trade Lanes Market Expansion Digital Transformation Stakeholder Management

Business Sales Manager

Hisense Group Co. Ltd.

Jan 2020 - Mar 2023 (3 years 2 months)

Delivered 171% revenue growth (NGN 18B to NGN 36B) through optimized market planning and partnerships. Expanded distribution reach by onboarding 5+ regional distributors and conducted due diligence and risk analysis to support market expansion decisions.

Market Planning Distributor Onboarding Partnerships Due Diligence Risk Analysis P&L management Sales Management Cross Cultural Communication

Head of Sales & Marketing

Akturk Group of Companies

Jul 2017 - Dec 2019 (2 years 5 months)

Built the company’s first sales team and implemented a new Route-to-Market strategy for hygiene products. Developed performance scorecards to improve accountability and reporting.

Routes To Market Sales Leadership Go To Market Planning Stakeholder Engagement Commercial Operations Team Leadership

National Sales Manager

Hayat Kimya Nigeria Ltd.

Jun 2015 - Jun 2017 (2 years)

Established a national Route-to-Market network by recruiting key wholesalers and enabling rapid market penetration. Drove initial momentum with 10,000 units sold in the first month and expanded into North-East and North-Central regions to secure market leadership by 2018.

Market Penetration Sales Forecasting Performance Tracking Distributor Management Revenue Growth Stakeholder Relationship Management