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Chetan Sharma

@chetansharma8

Marketing Operations Specialist at Grazitti Interactive who designed Marketo automation programs that increased lead engagement by 20%.

India

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At Grazitti Interactive, I designed and executed end-to-end marketing automation programs in Marketo that increased lead engagement by 20% within five months. I also developed a concept and workflow using Groq Vision OCR and Google Apps Script to sync structured bill and receipt data into Marketo.

At Grazitti Interactive, I managed campaign operations spanning email execution, webinar setup, landing pages, and A/B testing. My work also includes a Groq Vision OCR Integration project that automated receipt data extraction and connected it to Marketo and Google Sheets for attribution.

At 1Digitals, I streamlined campaign builds with tokenized program templates and supported data integrity and governance across CRM and marketing automation platforms. I collaborated with Demand Generation to test and optimize campaign strategies.

Earlier, at Adobe India, I provided technical support for Adobe Marketo, including campaign configuration, nurture programs, smart campaigns, lead scoring, and reporting. I hold a Marketo Certified Expert certification and an MSc in Information Technology for Management from Coventry University.

Experience

Work history, roles, and key accomplishments

Current

Technical Lead

Current

Grazitti Interactive

Mar 2025 - Present (1 year 6 months)

Designed and executed end-to-end marketing automation programs in Marketo, increasing lead engagement rates by 20% within 5 months. Developed workflows for Groq Vision OCR with Google Apps Script to sync structured data into Marketo, and managed campaign operations including email, webinar, landing pages, and A/B testing.

Marketo Campaign Automation Engagement Lead Groq Vision OCR Google Apps Script Email Marketing Scheduling Webinar Setup Landing Pages A B Testing

Senior Technology Analyst

1Digitals

Nov 2021 - Nov 2024 (3 years)

Streamlined campaign build processes by implementing tokenized program templates, enhancing team efficiency and reducing build time. Ensured data integrity and governance across CRM and MAP platforms through audits, standardization, and enrichment, and collaborated with Demand Generation to optimize campaign strategies.

Marketo Campaign Automation Tokenized Templates Data Governance CRM Maps Demand Generation A B Testing Segmentation

Implementation Manager

RingLead

Jul 2021 - Oct 2021 (3 months)

Implemented tokenized program templates to standardize and speed up campaign builds. Built and maintained scalable campaign templates and assets on the MAP platform to standardize execution.

Marketo Campaign Automation Tokenized Templates Maps Campaign Assets

Technical Support Consultant

Adobe India

Jul 2019 - Jan 2021 (1 year 6 months)

Provided end-to-end technical support for Adobe Marketo, ensuring smooth campaign execution, lead management, and system performance. Assisted clients with complex issues such as campaign configuration, nurture programs, smart campaigns, lead scoring, and reporting, and delivered training on best practices.

Marketo Technical Support Campaign Configuration Nurture Programs Smart Campaigns Lead Scoring Reporting Training

Analyst

HCL Technologies

Dec 2015 - Jul 2019 (3 years 7 months)

Provided end-user support for software, hardware, and network-related issues, ensuring minimal downtime and high customer satisfaction. Diagnosed and resolved technical problems through email, chat, phone, and remote access tools, and documented troubleshooting steps in an internal knowledge base.

Technical Support Troubleshooting Customer Service Knowledge Base

Ecommerce Associate

Next Group Plc

Jul 2010 - Nov 2011 (1 year 4 months)

Updated and maintained site content, ensuring high-quality, up-to-date user experiences. Managed product catalog, ensuring accuracy of images, pricing, and descriptions across all digital platforms, and managed relationships with third-party content providers and photographers.

Ecommerce Content Management Product Catalog Vendor Management

Customer Service Assistant

Select Service Partners

Feb 2009 - Feb 2010 (1 year)

Provided valuable advice and support to customers, consistently meeting established performance standards. Executed office management tasks, monitored inventories, prepared detailed reports, and presented findings to management.

Customer Service Office Management Inventory Management Reporting