Open to opportunities

Naina Dwivedi

@nainadwivedi

I build global marketing automation and multi-channel campaigns that improve acquisition, conversion, and operational efficiency.

India

Message

At IDP Education, I architect and manage enterprise Marketo automation for global student acquisition, connecting email, SMS, WhatsApp, push notifications, analytics, and customer journeys across multiple regions.

I've led Adobe Marketo upgrades and Sinch integrations without disrupting live campaigns, deployed AI chatbots that reduced manual support workload by 35%, and used generative AI content tools to increase engagement by 25%. I also build Tableau and Power BI dashboards that turn campaign performance and ROI into actionable decisions.

Previously, I managed Student Placement and IELTS marketing at IDP, where I reduced manual workloads by 30% through automation frameworks and strengthened campaign precision through segmentation and journey mapping.

My experience also includes campaign and event marketing for Harman Connected Services, Webhelp, and Cvent, supporting enterprise clients including Xerox, HP, and Cisco. I enjoy mentoring teams, aligning global stakeholders, and building scalable marketing operations that deliver measurable revenue and customer outcomes.

Experience

Work history, roles, and key accomplishments

Current

Marketing Automation Manager

Current

IDP Education

Jul 2025 - Present (1 year 1 month)

Architected and managed enterprise Marketo platform implementation, designing advanced automation workflows to drive student acquisition across multiple regions. Led regional marketing teams across ANZ, MEA, SEA, South Asia, and North Asia, and introduced AI-powered chatbot solutions reducing manual support workload by 35%.

Marketo Salesforce Adobe Sinch Google Analytics Tableau Power BI AI Chatbot Marketing Automation Campaign Management Team Leadership Event Management BI dashboards

Assistant Manager - Marketing

IDP Education

Dec 2020 - Jul 2025 (4 years 7 months)

Spearheaded global rebranding initiative and managed Student Placement and IELTS divisions. Designed automation frameworks for email, SMS, WhatsApp, and push notifications, reducing manual workloads by 30% while improving campaign precision.

Marketing Automation Email Marketing SMS WhatsApp Sinch Segmentation Customer Journey Mapping Brand Management Cross Functional Collaboration

Senior Operations Analyst

Harman Connected Services

May 2019 - Apr 2020 (11 months)

Led end-to-end B2B and B2C campaign strategies, implementing personalized messaging and multichannel outreach. Spearheaded customer journey mapping and segmentation, driving 20% improvement in lead conversion rates.

Pardot Salesforce LinkedIn Advertising B2B Marketing B2C Marketing Campaign Management Customer Journey Mapping Segmentation Lead Generation Data Analysis

Senior Marketing Executive

Webhelp

Feb 2016 - Jan 2019 (2 years 11 months)

Designed and managed marketing automation strategies for enterprise clients including Xerox, HP, and Cisco, boosting acquisition rates by 30%. Led social media initiatives achieving 40% increase in engagement.

Marketing Automation Segmentation Personalization Event Management Social Media LinkedIn Meltwater Content Marketing Competitive Analysis

Senior Marketing Executive

Cvent

Nov 2012 - Jan 2016 (3 years 2 months)

Built and managed event marketing databases, ensuring accurate segmentation and targeting. Conducted market research using ZoomInfo to identify high-value leads and supported event registrations and platform onboarding.