Pradeep Arjunan
@pradeeparjunan
Marketing Automation Specialist driving data-driven demand generation.
IndiaWhat I'm looking for
I am a certified Marketing Automation Specialist and CRM analyst with over six years of experience designing and executing data-driven campaigns using Marketo, Salesforce, and HubSpot. I focus on translating complex business requirements into scalable automation solutions that improve lead lifecycle processes and campaign performance.
I have managed end-to-end Marketo campaign production for global clients including IBM, Veeam, Honeywell, Verizon and E&Y, optimizing lead scoring, segmentation, personalization, and reporting to improve pipeline quality and ROI. I also led QA, integration work with Salesforce, and built custom dashboards to measure campaign KPIs.
Earlier roles include software training and IT administration where I developed documentation, delivered workshops, and gained .NET development experience; these experiences enhance my technical execution, stakeholder communication, and problem-solving approach to marketing technology projects.
Experience
Work history, roles, and key accomplishments
Managed Marketo-driven campaigns, landing pages, and lead nurturing programs to support global marketing initiatives; optimized lead scoring and reporting to improve pipeline quality and campaign ROI.
Marketing Automation Specialist
Verticurl
Sep 2022 - Jun 2025 (2 years 9 months)
Managed end-to-end Marketo email and multi-channel campaigns for global clients (IBM, Veeam, Honeywell, Verizon), improving engagement through targeted segmentation, personalization, and testing.
Software Junior Trainer
Jegina Technology
Jul 2021 - Aug 2022 (1 year 1 month)
Developed training materials, documentation, and video tutorials; conducted live and recorded sessions to onboard and upskill users on .NET applications and support software adoption.
Technical Support
Precision Engineering
May 2019 - Jun 2021 (2 years 1 month)
Provided IT administration and technical support, troubleshooting hardware issues, maintaining data records, and performing clerical and installation tasks to support end users.
Education
Degrees, certifications, and relevant coursework
R.V.S College of Arts & Sciences
Master of Science, ECS
2016 - 2018
Completed an M.Sc. in ECS with coursework focused on management-related topics from June 2016 to June 2018.
R.V.S College of Arts & Sciences
Bachelor of Science, ECS
2013 - 2016
Completed a B.Sc. in ECS with studies in management-related subjects from June 2013 to June 2016.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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