At ServiceNow, I owned MarTech architecture centered on Adobe Marketo Engage, supporting campaign operations, demand generation, and lead lifecycle management. I also defined a conversational AI reporting platform, writing the PRD, running its proof of concept and user testing, and driving adoption among 100+ global marketing users.
I designed an Allocadia–Marketo integration that created campaigns from governed program templates, and implemented Adobe Dynamic Chat and Adobe Journey Optimizer experiences. Together, these efforts increased user engagement by 15% and reduced campaign errors by 20%.
I also implemented Adobe GenStudio with Marketo, rolling out generative-AI workflows for emails and landing pages that cut content production time by 30%. I co-built an AI Creative Analyzer and automated Marketo email work, reducing manual effort by 30–40%.
At Mindtree Ltd., I implemented a complete Marketo instance from scratch and built a Marketo–Salesforce integration. Earlier, at Adobe Systems Pvt. Ltd., I troubleshot enterprise Marketo instances and supported customer onboarding and platform enablement.
