Open to opportunities

Arpit Dave

@arpitdave

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Results-driven Marketing Automation Manager with 8+ years of experience.

India

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities in marketing automation.

I am a results-driven Marketing Automation Manager with over 8 years of experience in scaling marketing operations and CRM strategy. My expertise lies in Salesforce and Marketo, where I have successfully driven pipeline growth and ensured data integrity. I excel in aligning MarTech tools with business objectives to deliver measurable outcomes.

Throughout my career, I have managed end-to-end execution of email campaigns, optimized multi-channel nurture programs, and collaborated with cross-functional teams to enhance operational efficiency. My commitment to continuous improvement is evident in my ability to create insightful performance dashboards and reports that drive marketing ROI.

Experience

Work history, roles, and key accomplishments

Current

Specialist - Software Engineering

Current

LTIMindtree

Jan 2023 - Present (2 years 6 months)

Managed end-to-end execution and quality assurance of 3+ daily email campaigns in Marketo, leveraging Litmus to ensure cross-device compatibility and rendering accuracy. Ensured seamless Salesforce-Marketo data sync, resolving sync errors, maintaining field mapping integrity, and supporting lead flow accuracy.

Marketo Litmus Salesforce Email Marketing Campaign Management Quality Assurance

Marketing Database Specialist

SentinelOne

Jan 2022 - Jan 2023 (1 year)

Served as a key Salesforce CRM administrator ensuring platform integrity, managing user roles, permission sets, and supporting internal users with CRM issues and training. Led data enrichment projects integrating Marketo with Salesforce; maintained sync using webhooks and APIs (Clearbit, D&B), ensuring real-time data consistency and accuracy.

Salesforce CRM Marketo Data Enrichment API Integration Webhooks Data Integrity

Manager - Marketing Automation & CRM

Skill-Lync

Jan 2022 - Jan 2022 (0 months)

Acted as CRM Administrator handling configuration and support for Salesforce and Freshworks CRM, including object management, automation workflows, and user roles. Implemented workflow automations, custom objects, and approval processes in Salesforce to streamline sales operations.

Salesforce Freshworks CRM Administration Workflow Automation Custom Objects Sales Operations

CRM & Marketing Automation Manager

CommercePunditTechnologies

Jan 2021 - Jan 2022 (1 year)

Salesforce Freshworks CRM Administration Workflow Automation Custom Objects Jira Power BI

Sr. Executive - MarCom

DiasparkInfotech

Jan 2019 - Jan 2021 (2 years)

Executed full-funnel email marketing campaigns for lead generation across Mailchimp and Freshsales, including landing page development, audience segmentation, and performance analysis. Managed database hygiene, lead scoring, and smart campaigns in SFDC and Freshsales CRM to support demand generation and nurturing workflows.

Email Marketing Mailchimp Freshsales Landing Pages Market Segmentation Salesforce CRM Lead Scoring Demand Generation Google Analytics

Market Research Executive

ImpetusInfotech

Jan 2018 - Jan 2019 (1 year)

Supported account-based demand generation by identifying high-potential prospects through in-depth market research using ZoomInfo, LinkedIn Sales Navigator, and DiscoverOrg. Managed Salesforce CRM operations, including lead imports, contact assignments, and building segmented and suppression lists for targeted outreach.

Market Research ZoomInfo LinkedIn Sales Navigator DiscoverOrg Salesforce CRM Lead Management Email Campaigns A B Testing

Executive Marketing - MarCom

DiasparkInfotech

Jan 2016 - Jan 2018 (2 years)

Led database research and CRM management using ZoomInfo and Sales Navigator; maintained lead imports, status updates, and segmentation in CRM to support outbound marketing. Managed content and SEO operations, including WordPress updates, on-page SEO, and off-page presence across platforms like Capterra, G2, and Software Advice.