At SOAPBomberos, I structured and launched an online sales product for the Chilean Fire Brigades’ mandatory car insurance, then led its growth over five seasons. In the 2024 season, 336,000+ policies were sold through the web channel, and the project raised CLP493M+ in donations for the Fire Brigades.
As an independent digital strategist, I work with companies in Chile and other markets on digital strategy and transformation. I take projects from ecosystem diagnosis and roadmap definition through website and e-commerce development, funnel optimisation, automation and AI integration.
I co-founded Bonobo Agencia and worked across product, branding, marketing and digital transformation. I also co-founded Los Bonobos, where I develop editorial and content strategy, produce multimedia formats and grow audiences across digital platforms.

