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Cesar gudiol

@cesargudiol

Digital strategist at César Gudiol, building digital products and growth systems, including SOAPBomberos’ online insurance sales product.

Chile
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At SOAPBomberos, I structured and launched an online sales product for the Chilean Fire Brigades’ mandatory car insurance, then led its growth over five seasons. In the 2024 season, 336,000+ policies were sold through the web channel, and the project raised CLP493M+ in donations for the Fire Brigades.

As an independent digital strategist, I work with companies in Chile and other markets on digital strategy and transformation. I take projects from ecosystem diagnosis and roadmap definition through website and e-commerce development, funnel optimisation, automation and AI integration.

I co-founded Bonobo Agencia and worked across product, branding, marketing and digital transformation. I also co-founded Los Bonobos, where I develop editorial and content strategy, produce multimedia formats and grow audiences across digital platforms.

Experience

Work history, roles, and key accomplishments

BL

Co-founder

Bajo el Lente

Jan 2017 - Dec 2019 (2 years 11 months)

Co-founded a photography, video, and digital marketing venture for brands.

Education

Degrees, certifications, and relevant coursework

Universidad de Navarra logoUN

Universidad de Navarra

Writing for the Internet, Writing

2015 - 2015

Completed a course in Writing for the Internet in 2015.

IAB Spain logoIS

IAB Spain

Introduction to Digital Marketing, Digital Marketing

2014 - 2014

Completed an Introduction to Digital Marketing course in 2014.

CB

CIAP, Universidad Católica Andrés Bello

Diploma, Strategic Planning

Completed a Diploma in Strategic Planning.

University of East Anglia logoUA

University of East Anglia

The Power of Brand, Branding

2014 - 2014

Completed a course on The Power of Brand in 2014.

IM

Instituto Universitario de Diseño de Las Mercedes

Higher Technician in Graphic Design, Graphic Design

Completed a Higher Technician program in Graphic Design.

CEU Cardenal Herrera logoCH

CEU Cardenal Herrera

Online Marketing Strategies and Community Management, Online Marketing

Grade: 10/10

Completed a course in Online Marketing Strategies and Community Management with a grade of 10/10.

Google logoGO

Google

Google Analytics Certification, Analytics

Earned the Google Analytics Certification.

GA

Google Mobile Academy

Advanced Google Analytics, Analytics

Completed the Advanced Google Analytics course.

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