Francisca Zuniga

I am currently working as an independent consultant, supporting businesses in Chile, with digital marketing strategies, web design, and creative content development. My approach blends results-driven marketing with creativity, user experience, and strong visual storytelling.

As a freelancer, I’ve collaborated on projects involving website design and development (WordPress, Shopify), branding, dig

Durante mi pausa profesional, viviendo en Australia, me enfoqué en fortalecer mis conocimientos en Marketing y Comunicación Digital para mantenerme alineada con el acelerado entorno digital actual. Completé un Certificado en Marketing y Comunicación, especializándome en creación de contenido, estrategia en redes sociales y marketing basado en datos.

Esta experiencia, sumada a mi experiencia prof

Temporary contract covering staff annual leave.
I quickly adapted to the brand tone to ensure seamless marketing operations.
- Led the content creation and scheduling (posts, reels, Pinterest) to strengthen brand presence and drive engagement across social media platforms.
- Managed paid advertising campaigns, including budget allocation, audience targeting, and performance tracking.
- Contrib

As Creative Director, I led the development of innovative digital strategies to promote educational initiatives focused on digital literacy and future-ready skills. I designed and implemented comprehensive brand positioning strategies that significantly increased recognition among key stakeholders and the public.

I also directed the production and art direction of high-impact events, creating “wo

During my time in this role, I was responsible for developing and executing creative and digital strategies to enhance online presence and audience engagement. I created high-impact visual assets for multiple digital platforms, ensuring consistency across all brand communications. I also designed and developed responsive, user-friendly websites for various municipal departments, improving accessib

I actively participated in and collaborated with the foundation from its inception, since 2016. My role involved enhancing digital products and optimizing communication strategies to expand user reach and bolster brand presence.
Design and development of websites for the initiatives of the foundation (Front-end and Back-end)

Responsible for enhancing classroom management and supporting teachers in the Digital Journalism program

Classroom Leadership: Conducted assistantship classes, delivering programming content in alignment with the Digital Journalism curriculum.
Expert Instruction: Taught and guided students through complex programming concepts, ensuring comprehension and practical application.
Curriculum Adherence: Followed the established curricular program meticulously to provide a structured and comprehensive learn

Multimedia designer spearheading the agency's digital projects, web development, and meticulous adaptation of digital products.
Collaborate synergistically across diverse agency departments, including user experience and service design, to deliver seamless solutions

Responsible for graphic design and the adaptation of digital products across multiple platforms.

Produced customised animated videos and visual content for Arauco Malls, one of the leading shopping centre chains in Chile and Latin America, delivering assets for their digital screens, online platforms, and social media channels.

Created promotional content for Arauco Outlets, including weekly sto

A campaign-focused program provides me with the most up-to-date digital marketing skills, knowledge, and insights. How to plan, implement, review and successfully run digital marketing campaigns for different types of industries and using a variety of digital tools and platforms.

Develop social media engagement plans
Develop strategies to monetise digital engagement
Write persuasive copy
Conduct

This course provides me with the skills and knowledge to work within a marketing and communication context. In addition, provide critical thinking and analysis skills needed to function in a coordinating role within a marketing department.

Marketing Activities
Analyse consumer behaviour
Write complex documents
Apply marketing communication across a convergent industry
Develop and apply knowled

Social Media Campaign Strategies
Copywriting
Facebook Business Manager
Google Ads
SEO audit/optimisation
SEM

May 2019 · Expired May 2020

Jul 2019 · Expired Jul 2020

Html, CSS, PHP, Javascript, SQL, GIT, Ruby on Rails

Web Design, Front-End & Back-End Development
Audiovisual Post-Production & Video Editing
Creative Copywriting for Digital Media
Motion Graphics & Animation (After Effects)
Visual Identity & Graphic Design
Introductory 3D Game Development (Blender)