Rodrigo Chame

Create original music, sound effects, and implementation-ready audio for The Beacon. Design and maintain adaptive audio systems in FMOD and collaborate with developers using Git-based and Godot workflows.

Develop growth programs across paid acquisition, landing pages, CRO, conversion tracking, dashboards, and marketing automation. Design acquisition-to-conversion workflows and build independent AI-assisted digital products from research to deployment and iteration.

Designed a WordPress-based, source-grounded content and client-data system to transform owned business information into structured long-form content. Defined evidence validation, structured HTML and schema output, multilingual workflows, QA gates, and fail-closed behavior for factual reliability and AI-search visibility readiness.

Developing a documentary YouTube channel with a case-file visual identity focused on the physical infrastructure behind digital services. Created a source-led workflow for research, scripting, rights and provenance, narration, motion graphics, scene timing, and render QA with human sign-off over facts and editorial decisions.

Built a local-first Python and Streamlit research tool for YouTube keyword and niche discovery using the YouTube Data API v3. Designed transparent scoring heuristics and workflows that cache responses and export ranked query, video, and niche datasets.

Built and launched a browser-based suite of naming and creative-prompt generators that runs client-side and can work offline after initial loading. Designed a typed-template generation engine with lexicons, domain-affinity rules, coherence controls, and output-quality testing, and led strategy, UX, SEO architecture, and monetization design.

Provided digital-strategy oversight after completing the full-time management role and trained external agency teams on channel capabilities, campaign objectives, and execution priorities.

Led digital marketing and marketing operations for a national payments platform serving businesses through more than 50,000 POS systems across Chile. Directed full-funnel acquisition, implemented marketing automations, and managed a US$1.9 million marketing budget in the first year after Redelcom’s acquisition by Mercado Libre.

Created and managed multi-channel campaigns focused on lead generation, conversion tracking, and CRO. Built and tested landing pages, implemented Google Tag Manager conversion tracking, and produced dashboards using A/B testing and CRO practices.

Planned and optimized PPC and lead-generation campaigns while supporting marketing automation, landing-page reviews, CRO, and marketing copy for email and advertising. Evaluated and connected third-party platforms to improve campaign execution and data flow.

Managed client accounts, campaign setup, performance monitoring, and channel optimization across paid digital media. Conducted platform research and translated findings into client solutions for ad platforms and third-party integrations.

Created and managed a lead-generation website for a specialized legal service in Chile. Owned website setup, campaign creation, audience identification, and ongoing optimization.

Set up, administered, and optimized Google Ads and social-media campaigns, primarily for lead-generation clients across multiple industries. Designed and tested Unbounce landing pages and coordinated with community managers and designers on campaign creative and execution.

Co-founded and performed with SOFIA, composing and recording original music. Contributed to the album Dayenu and won Slicethepie and OurStage emerging-artist competitions, including opening for Matisyahu in 2010.

Led product design for a POS application serving small businesses and mini-markets by collaborating directly with the development team. Supported product marketing, client onboarding, and training by connecting user requirements to implementation and adoption.

Completed Video Game Music Production training in 2016.

Completed a Master’s program in Marketing at Universidad Adolfo Ibáñez from 2011 to 2012.

Earned a Bachelor's degree in Business Administration at Universidad Adolfo Ibáñez from 2005 to 2010.