Open to opportunities

cecilia santos

@ceciliasantos

Message

Deliberate business executive driving sales growth and operational excellence in service industries.

Philippines

Message

What I'm looking for

I seek a full-time leadership role where I can apply sales-driven, operational oversight and mentoring in a collaborative, growth-focused organization.

I am a deliberate business executive with 10 years of leadership experience running cross-functional operations, driving sales growth, and ensuring customer satisfaction in service-focused businesses such as water refilling and hospitality. I bring strengths in partnership development, sales strategy optimization, budget management, and system improvements, with hands-on experience in client onboarding, contract negotiation, and technical support for equipment operations.

Throughout my career I have managed end-to-end business operations, trained and mentored teams, and implemented market-focused strategies that improved customer retention and revenue. I value clear communication, detail-oriented leadership, and collaborative problem-solving, and I seek opportunities where I can apply my consultative sales expertise and operational oversight to deliver measurable business results.

Experience

Work history, roles, and key accomplishments

Current

Business Manager

Current

C.A.A.B. Trading

Apr 2018 - Present (7 years 5 months)

Oversee all aspects of water refilling business operations, driving sales growth, ensuring customer satisfaction, and implementing sales strategies that acquire new clients and support equipment installation and maintenance.

Sales Strategy Operations Management Customer Support Contract Negotiation Equipment Installation Technical Support Presentation Skills

Business Executive

Bluewaters Global

Apr 2013 - Feb 2018 (4 years 10 months)

Managed client relationships through research and on-site meetings, expanding product knowledge and participating in monthly training on industry technologies to support business development.

Client Relations Business Development Stakeholder Management Product Training Research Sales Presentations Relationship Building

Membership Consultant

California Fitness

Mar 2008 - Jan 2010 (1 year 10 months)

Facilitated rapid membership sign-ups by managing documentation, conducting facility tours, and engaging prospects to communicate services and convert leads into members.

Membership Sales Customer Engagement Facility Tours Lead Conversion Customer Service Sales Presentations Communication

Telesales Representative

HMC Club Hotel Phils. Inc.

Oct 2009 - Dec 2009 (2 months)

Performed appointment setting and help desk duties to support sales and customer inquiries, improving lead qualification and customer responsiveness.

Telesales Appointment Setting Help Desk Support Lead Qualification Customer Service Telemarketing CRM Communication

Customer Service Representative

Tri Nova Horizons

May 2009 - Oct 2009 (5 months)

Handled appointment setting and customer concerns, providing product information and support to improve customer satisfaction and retention.

Customer Service Appointment Setting Product Knowledge Telemarketing Communication client support CRM

Room Attendant / Kitchen Prep

Grand Waldo Hotel

Aug 2007 - May 2008 (9 months)

Prepared and cleaned guestrooms (10+ rooms/day), maintained amenities, and supported cold-kitchen salad prep to ensure guest comfort and operational efficiency.

Housekeeping Room Preparation Quality Control Food Preparation Time Management Guest Service Inventory

Operator / Quality Controller

Chunghwa Picture Tubes

Oct 2003 - Sep 2006 (2 years 11 months)

Performed quality and quantity inspections before packaging, operated machinery for polarizer attachment, and conducted troubleshooting and panel ranking to maintain production standards.

Quality Control Machine Operation Inspection Standards Troubleshooting Packaging Process Adherence

Operator / Line Leader

Lite-On Technology

Mar 2000 - Mar 2003 (3 years)

Worked production line tasks including component insertion, repair, packing, labeling, capacitor testing, and maintaining line supplies to support continuous manufacturing output.

Inventory Management Testing

Corporate Sales Executive

Hotel System Asia

May 1999 - Nov 1999 (6 months)

Solicited corporate sales and cross-sold hotel products and services, generated leads, managed key accounts, and conducted regular sales calls to drive revenue.

Corporate Sales Lead Generation Account Management Cross Selling Sales Calls Negotiation Client Servicing Relationship Management

Sales Agent

First Insurance Services

Jul 1997 - Jan 1999 (1 year 6 months)

Assisted clients with insurance registration and claims processing, computed premiums, and collected payments to facilitate policy issuance and servicing.

Insurance Sales Customer Service Documentation Policy Processing Communication

Marketing Professional

Toyota Cubao

Jan 1997 - Jul 1997 (6 months)

Sold vehicles, assisted with documentation and bank financing approvals, managed showroom duties, and organized sales activities to support dealership targets.

Automotive Sales Financing Documentation Showroom Management Sales Planning Lead Management Negotiation

Secretary

V. Suarez Pawnshop

Jun 1994 - Jan 1997 (2 years 7 months)

Managed pawnshop administrative tasks including testing gold and diamonds, preparing pawn tickets, payroll, employee contributions, and bank deposits to maintain accurate records.