Kayla Nixon

I am a results-driven Marketing Operations Specialist with hands-on experience managing multi-channel campaign workflows, martech implementations, and cross-functional stakeholder coordination. At Definitive Healthcare I led the HubSpot procurement and migration from Marketo, built a fully scripted Marketo chatbot that generated $150K in new sales pipeline in 60 days, and maintained campaign execution across digital, email, webinars, paid social, and nurture programs.

I combine technical proficiency—Marketo, HubSpot, GA4, Salesforce, and automation tools—with a strong operational focus to improve lead quality, increase MQLs/SQLs/SQOs, and support revenue outcomes. I create performance dashboards and internal documentation to enable data-driven decisions and scalable marketing operations.

I thrive in collaborative, high-energy environments where I can streamline processes, optimize campaigns, and train teams on martech best practices. I prioritize clear timelines, resource alignment, and regulatory compliance to ensure consistent, on-time delivery of integrated B2B marketing initiatives.