Ro Brain
@robrain
Results-driven Marketing Operations Specialist with expertise in campaign management.
What I'm looking for
I am a results-driven Marketing Operations Specialist with extensive experience in strategic marketing communications and campaign management. My expertise lies in developing and optimizing marketing campaigns, where I have achieved a remarkable 39.3% click-to-open ratio through A/B testing and data-driven analytics. I pride myself on my ability to manage cross-functional projects effectively, ensuring that all initiatives align with organizational goals.
Throughout my career, I have held significant roles, including Managing Director at Multimedia Over Coax Alliance (MoCA®), where I designed comprehensive marketing campaigns that resulted in a 96% member retention rate year-over-year and generated $250K in new memberships. My commitment to quality assurance and systematic testing has consistently improved campaign performance, while my collaborative approach has fostered strong relationships across teams and stakeholders.
As a Certified Association Executive (CAE) and Accredited Public Relations Professional (APR), I am dedicated to enhancing brand awareness and driving strategic initiatives. I leverage my skills in digital marketing, strategic planning, and performance analysis to deliver measurable results and contribute to the success of my organization.
Experience
Work history, roles, and key accomplishments
Managing Director
Multimedia Over Coax Alliance (MoCA )
Jan 2013 - Jan 2025 (12 years)
Designed and implemented comprehensive marketing campaigns, resulting in 96% member retention YoY and $250K in new memberships. Created and optimized digital communication strategies based on customer feedback and market analysis. Conducted systematic testing of marketing initiatives with measurable KPIs, achieving consistent 39.3% click-to-open ratio.
MarCom and Events Director
Multimedia Over Coax Alliance (MoCA )
Jan 2007 - Jan 2013 (6 years)
Implemented and managed multi-channel marketing campaigns, earning industry recognition as 'Young Turk' by Custom Retailer Magazine. Created and maintained social media campaigns, working with partners, members, and affiliates. Coordinated with cross-functional teams for content deployment across multiple channels.
Education
Degrees, certifications, and relevant coursework
San Francisco State University
Master of Arts, Education
Pursued advanced studies in educational theories and practices. Focused on developing expertise in curriculum design and instructional methodologies.
San Francisco State University
Bachelor of Arts, Business
Completed foundational coursework in business administration and management. Gained knowledge in areas such as marketing, finance, and organizational behavior.
Availability
Location
Authorized to work in
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