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@anaritapiericordeiro
CRM MarTech specialist driving data-led marketing automation and multilingual digital engagement.
I am a CRM MarTech specialist with an MBA in Marketing focused on MarTech and AdTech, blending strategic marketing operations with strong data analysis skills.
My career includes optimizing customer journeys, managing email marketing programs, and executing webinars and events using platforms such as Marketo, Salesforce, Demandbase, and Qualified.
I have led multilingual content and website projects, coordinated translation and localization (PT/EN), and supported major clients including Mastercard, LinkedIn, Mondelez and Ache Farmacêutica.
I thrive in remote, multicultural environments, combining community management, content curation, and cross-functional collaboration to improve engagement and lead qualification metrics.
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Work history, roles, and key accomplishments
Quorum
Managed daily email marketing production and designed/executed webinar and event programs in Marketo, optimizing automations and processes to increase qualified marketing leads.
The 8 Agency
Managed Google Public Sector content strategy for Latin America, coordinating localization and translation to Portuguese and English and increasing regional engagement and relevance.
GoGloby
Managed and moderated a global technology talent community in English across social channels, created strategic email and social content to grow reach and engagement.
Built and optimized multilingual websites and customer journeys for major clients (Ache, Mastercard, LinkedIn, Mondelez), led marketing automation improvements and data-driven strategies to boost engagement and online presence.
Degrees, certifications, and relevant coursework
Master of Business Administration, Marketing Management
2022 - 2024
MBA in Marketing Management with specialization in MarTech and AdTech focusing on marketing technology, advertising technology, and strategic marketing management.
Bachelor's Degree, International Relations
2018 - 2022
Bachelor's degree in International Relations covering international politics, diplomacy, and global affairs with emphasis on cross-cultural communication.
Certificate, International Marketing Management
2020 - 2021
Postgraduate certificate in International Marketing Management focused on global marketing strategies and international market analysis.
Software and tools used professionally
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