Carlos Alonso

Led the content function end-to-end across website, product marketing, social media, blog, and product content, increasing qualified leads by 25% and boosting website traffic. Built B2B content strategies for logistics/delivery needs that drove 20% quarterly growth in new customers and scaled content operations with SEO, editorial workflows, and full-funnel initiatives.

Designed and executed B2B content strategies aligned to business objectives and audience needs across the buyer journey. Wrote and optimized content for websites, landing pages, social media, and lead-gen assets using editorial calendars, keyword research, and on-page SEO.

Led content strategies for TikTok Search features across LATAM, driving a 20% quarter-over-quarter increase through data-driven content and campaign execution. Managed product marketing for Search, Trends, and Effects initiatives, including a 15% quarter-over-quarter growth in regional engagement and 20% improvements in daily feature usage, engagement, and video views.

Led content and content marketing across social, web, email, ads, and e-commerce, increasing website traffic by 20% and social media engagement by 10%. Delivered growth through experimentation (A/B testing, funnel and landing page optimization), improving conversion rates by 15% and increasing qualified leads by 25%, while expanding SEO and UX-driven content to support new customer acquisition.

Led the content marketing team across website, blog, and social media, driving lead generation and increasing website visits by 20%. Developed B2B and B2C growth strategies for delivery services (20% more leads), improved SEO through on-page optimization and keyword research, and scaled content operations with editorial calendars/workflows plus UX copy and early app mockups.

Produced journalistic editorial content using research and analysis for LATAM and U.S. Latino audiences. Covered socio-political developments, technology and emerging trends, Mexican politics and federal government, and U.S. affairs and migration with context-driven storytelling.

Owned the content strategy function and led a team of content creators, designers, community managers, and project managers for 20+ brands including Microsoft and Heineken. Created content strategies and multi-format editorial assets across social, websites, blogs, mobile apps, e-commerce, and e-magazines.

Reported for Cambio de Michoacán Online with breaking news and special reports on economic developments, politics, entrepreneurship, and business initiatives across the state. Wrote and edited stories, covered interviews with business leaders and government officials, and translated complex economic topics into accessible coverage.

Led editorial strategy and served as Chief Information Officer for radio and digital news operations, defining content priorities and coordinating teams to maintain journalistic standards. Anchored internet radio news and published stories across finance, politics, and science, including live coverage of major local and national events.

Completed a Master's Degree in Journalism at Universidad Complutense de Madrid from 2009 to 2010.

Completed a Bachelor's degree in Journalism at Universidad de Morelia from 2002 to 2006.