Looking for a job

Jocelyn Bazaldúa

@jocelynbazaldua

Message

Content Marketing Manager translating B2B SaaS complexity into strategies that drive demand and adoption.

Mexico

Message

What I'm looking for

I’m looking to lead full-funnel content for B2B SaaS, partnering with product and sales to build scalable systems, turn complex tech into compelling stories, and drive measurable demand, pipeline contribution, and adoption.

I’m a Content Marketing Manager with 6+ years of experience creating high-impact content for SaaS and enterprise B2B environments. I turn complex technologies into clear, compelling narratives that build thought leadership, drive demand generation, and support measurable business outcomes.

I’ve led full-funnel content and activation initiatives, building scalable content systems that improve engagement, conversion, and performance. I create reusable playbooks, toolkits, and modular assets that enable partners and sales teams to accelerate activation across multiple markets.

I’m data-informed by design—I monitor and optimize content performance analytics, run continuous experimentation across channels, and refine strategy based on what improves engagement and conversion. In recent roles, I implemented AI-assisted content workflows that improved production efficiency by 30% while maintaining editorial standards and brand voice consistency.

My work spans lifecycle messaging, sales enablement, inbound strategies, and multi-channel campaigns. I’ve delivered results like a 30% increase in organic website traffic, 300% lead generation growth via Facebook Ads, and 60% YoY increases in qualified leads—always with a focus on enterprise buyer needs and cohesive brand execution.

Experience

Work history, roles, and key accomplishments

Content & Activation Strategist

Engageware / Aivo

Nov 2023 - Nov 2025 (2 years)

Led full-funnel content initiatives supporting SaaS growth, sales enablement, and product adoption. Implemented AI-assisted workflows (30% efficiency gain) and drove a 30% increase in organic website traffic while improving engagement and conversion outcomes through experimentation and analytics.

Marketing Analytics Partner Enablement Brand Guidelines Experimentation Demand Generation Modular Toolkit Development

Content & Growth Lead

Local Marketing Agency

Sep 2021 - Oct 2023 (2 years 1 month)

Owned end-to-end marketing strategy and execution for multiple B2B and B2C clients with high autonomy across planning, delivery, and optimization. Increased reach and lead generation by 300% in 3 months for a financial services client through audience targeting and Facebook Ads, while managing concurrent client engagements and performance reporting.

Full Funnel Marketing Audience Targeting Facebook Ads Stakeholder Management Marketing Reports

Content & Marketing Strategist

TiendaTec / PeopleTraQ

Nov 2019 - Sep 2021 (1 year 10 months)

Owned content and marketing strategy end-to-end for a B2B retail analytics SaaS across Mexico and the US, supporting digital, sales enablement, and offline activations. Renovated the website and executed SEO-driven content, increasing qualified leads by 60% year-over-year, boosting social engagement by 60%, and improving funnel conversion by 8%.

B2b Content Marketing SEO & Content Lead Generation Website Optimization Sales Enablement

Content Lead

Enjoy Languages

Aug 2018 - Sep 2019 (1 year 1 month)

Led student-focused marketing and activation for international educational tourism programs in collaboration with universities and higher education partners. Created multi-channel content and campaigns, supported 20 franchise locations with messaging frameworks, and increased lead acquisition by 30% through student-centric digital content.

Student Focused Content Lead Generation Franchise Content Guidelines Enrollment Marketing