Open to opportunities

Victoria Aguilar

@victoriaaguilar1

Message

Content marketing strategist and social media specialist who turns storytelling into measurable growth.

Mexico

Message

What I'm looking for

I seek a role where I lead content and social strategy, collaborate cross-functionally, drive measurable growth, and use creativity plus analytics to scale brand presence.

I am a content marketing strategist and social media specialist with 6+ years of experience creating and executing digital strategies that blend storytelling with data-driven insights.

I have led social media strategy and content planning for 12+ brands across industries (healthcare, real estate, F&B, retail), repurposed long-form assets into short-form posts and video, and achieved community growth to 700K+ followers with viral content reaching 9M+ views.

I collaborate cross-functionally to translate brand narratives into measurable business results—driving property sales and patient acquisition—while optimizing performance through metric analysis and creative direction.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Strategist

Current

Chilos Media

Aug 2018 - Present (7 years 1 month)

Co-founded agency and led social media strategy and content planning for 12+ brands across healthcare, real estate, F&B, and retail, growing communities to 700K+ followers and generating viral content with 9M+ views.

Content Strategy Social Media Content Repurposing Video Editing Creative Direction Analytics Campaign Management

Influencer Marketing Project Lead

Eglow Influencer Marketing Agency

Apr 2022 - Aug 2022 (4 months)

Managed influencer outreach and social campaigns for LATAM, relaunched an Instagram presence and matched influencers to campaign goals for consumer brands including PUIG and Jean Paul Gaultier.

Influencer Marketing Campaign Management Outreach Meta Business Suite Reporting

Marketing Intern

Nestlé Nescafé Dolce Gusto

Jun 2021 - Mar 2022 (9 months)

Supported marketing operations with sell-out data analysis, packaging supervision, and promotional logistics, collaborating with design and trade teams to enhance in-store visibility and activations.

Retail Marketing Data Analysis Cross Functional Collaboration Microsoft Office Google Suite

Public Relations Assistant

Lanterna Film Festival

Feb 2019 - Mar 2020 (1 year 1 month)

Secured guest speakers and coordinated travel, schedules, and on-site support to deliver seamless festival experiences and manage talent relationships.

Public Relations Event Coordination Scheduling Stakeholder Management Communication

Education

Degrees, certifications, and relevant coursework

Universidad Anáhuac México Norte

Diploma, Communication and Creativity

2019 - 2022

Activities and societies: Served as Public Relations Assistant for the "Lanterna" International University Film Festival, securing speakers and coordinating logistics.

Completed a Diploma in Communication and Creativity through the CREA leadership program focusing on public relations and event coordination.

Universidad Anáhuac México Norte

Bachelor of Science, Strategic Marketing

2018 - 2022

Activities and societies: Marketing internships (Nestlé Nescafé Dolce Gusto), festival PR assistant for "Lanterna" International University Film Festival; involved in guest coordination and on-site support.

Completed a Bachelor of Science in Strategic Marketing with coursework and practical experience in marketing operations, packaging supervision, and promotional logistics.