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Alejandro Gomez

@alejandrogomez3

Editorial strategy leader at ULIV who directed bilingual content and localization for Spanish-speaking markets.

At ULIV, I directed bilingual content production and publishing operations, overseeing editorial calendars, workflows, and quality assurance across digital platforms.

I adapted entertainment and lifestyle content for Spanish-speaking audiences, keeping brand voice consistent while making it culturally relevant to Mexico and LatAm.

At Variety Latino, I edited entertainment and pop culture coverage for Spanish-speaking audiences and contributed to social strategies supporting audience growth and fandom engagement.

Across editorial roles in print, digital, television, and radio, I’ve worked on entertainment, lifestyle, culture, and youth media. My experience also includes television scriptwriting and documentary research.

Experience

Work history, roles, and key accomplishments

Content Creator & Data Analyst

ULIV

Jan 2022 - Jan 2025 (3 years)

Led strategic oversight of bilingual content production and publishing operations across digital platforms, managing editorial calendars, workflows, and quality assurance. Directed localization and transcreation of entertainment and lifestyle content for Spanish-speaking markets.

Content Strategy Editorial Calendar Localization Transcreation SEO Keyword Research Data Analysis CMS

Social Media Editor & Content Strategy Lead

Cuadrangular

Jan 2021 - Dec 2021 (11 months)

Developed integrated digital storytelling and positioning strategies for hospitality and entertainment brands targeting Mexican audiences. Created content calendars and social amplification strategies, managing editorial voice across multiple platforms.

Content Strategy Social Media Editorial Tone Of Voice Content Calendar Brand Positioning

Digital Content Editor & Social Media Strategist

IceCode Inc

Jan 2018 - Dec 2019 (1 year 11 months)

Built comprehensive brand voice frameworks and digital positioning strategies from the ground up. Managed content production, editorial calendars, and cross-platform distribution for diverse brands.

Brand Voice Content Production Editorial Calendar Social Media Strategy Multi Platform Content Distribution

Social Media Manager

WeekendOffender.com

Jan 2015 - Dec 2016 (1 year 11 months)

Managed brand storytelling rooted in specific subculture communities, demonstrating an ability to capture niche audience nuances. Developed content strategy for a cult UK lifestyle brand, curating editorial voice and community conversation.

Social Media Management Content Strategy Community Engagement Brand storytelling

Entertainment Editor & Social Media Advisor

Variety Latino

Jan 2014 - Dec 2016 (2 years 11 months)

Edited high-impact entertainment and pop culture content for a major cross-continental newsroom. Managed high-impact entertainment coverage, shaping narratives around major film releases, awards season, and emerging entertainment trends for Spanish-speaking audiences.

Entertainment Journalism Content Editing Social Media Strategy Localization Audience Growth