Open to opportunities

Paloma Hernández

@palomahernndez

Journalist and content specialist who turns complex research into accurate, SEO-ready storytelling for digital audiences.

Mexico

Message

What I'm looking for

I’m looking for editorial and content roles where I can combine journalism, research, and SEO to create accurate stories, protect data integrity, and collaborate on well-structured digital publishing.

I’m a journalist, writer, and content specialist who blends editorial rigor with strong storytelling. I turn complex information into clear, engaging narratives while keeping accuracy and organization at the center of my process.

In my current role as an SEO Specialist at LawRank, I interview, research, and support copy editing while developing and optimizing content strategies for organic search visibility and audience engagement. I collaborate on SEO-driven content, use competitive analysis to find growth opportunities, and apply search intent thinking to improve content performance.

Previously, as a Content Operations Editor at Nielsen Media, I managed metadata for a catalog of over 20,000 entertainment titles, improving discoverability and user experience. I applied editorial judgment to content classification and taxonomy, and I upheld quality assurance standards and data integrity across large-scale content libraries.

As a Data Researcher at CIENCE, I conducted industry research and market analysis across SaaS, fintech, and e-commerce, synthesizing insights for sales and business development teams. Earlier, during my Editorial Intern experience at ITESO CRUCE/ITESO, I researched and wrote articles for digital and print publications, developed stories through interviews, and worked with the editorial team to produce SEO-conscious content.

Experience

Work history, roles, and key accomplishments

Current

Creative Storytelling SEO Specialist

Current

LawRank

Jan 2026 - Present (6 months)

Interviewed and conducted research to support SEO-driven content. Developed and optimized content strategies, performing content optimization and search intent analysis.

Interviewing Copy Editing Proofreading Content Strategy SEO Strategy Content Optimization Competitive Analysis Audience Engagement

Current

SEO Specialist

Current

LawRank

Jan 2026 - Present (6 months)

Conducted interviewing and research, copy editing, and proofreading while developing and optimizing SEO-driven content strategies. Performed content optimization and search intent analysis to improve organic search visibility and engagement.

Interviewing Research Copy Editing Proofreading Content Strategy SEO Strategy Content Optimization Competitive Analysis

Content Operations Editor

Nielsen Media

Jan 2023 - Jan 2026 (3 years)

Managed metadata for a catalog of 20,000+ entertainment titles to improve content discoverability and user experience. Applied editorial judgment to classification and taxonomy, maintaining quality assurance standards and data integrity.

Metadata Management Taxonomy Content Classification Quality Assurance Data Integrity Adobe Creative Suite Microsoft Office Discoverability Editorial Judgment Classification

Data Researcher

CIENCE

Jan 2021 - Jan 2023 (2 years)

Conducted industry research and market analysis across SaaS, fintech, and e-commerce sectors. Synthesized complex information into actionable insights for sales and business development teams and identified trends and audience behaviors using data-driven research.

Industry Research Market Analysis Data Driven Trend Analysis Audience Research Fintech Research E Commerce Research

Editorial Intern

ITESO Cruce/ITESO

Jan 2018 - Jan 2021 (3 years)

Researched and wrote articles covering culture, current events, and community issues related to ITESO. Conducted interviews and developed stories for digital and print publications while collaborating with the editorial team to produce SEO-conscious content.

Research Article Writing Interview SEO Conscious Content Collaboration With Editorial Teams Digital Publishing Print Publishing

Education

Degrees, certifications, and relevant coursework

ITESO, Universidad Jesuita de Guadalajara

Journalism & Public Communication

2016 - 2021

Activities and societies: Researched and wrote articles focused on culture, current events, and ITESO community issues; conducted interviews; developed stories for digital and print; collaborated on SEO-conscious editorial content.

Studied Journalism & Public Communication at ITESO, conducting interviews and developing stories for digital and print publications on culture, current events, and community issues. Collaborated with the editorial team to produce SEO-conscious content.