Open to opportunities

Fernanda Estrada

@fernandaestrada1

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Copywriter & Audiovisual Content Strategic, creating SEO, social, email, and brand content

Mexico

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What I'm looking for

I'm looking for a role where I can combine creativity with strategy and make an impact through content. I value teams that communicate openly, welcome new ideas, and have clear processes. I'm primarily interested in remote work but open to hybrid or on-site roles if it's a great long-term fit. I want to keep growing while contributing across content, SEO, branding, and email marketing.

I'm a bilingual copywriter and content marketer with over five years of experience helping brands tell better stories and create content that drives engagement, traffic, and conversions. Throughout my career, I've collaborated with startups and international teams across e-commerce, travel, lifestyle, culture, and consumer brands, adapting my writing to different audiences, voices, and goals.

My experience includes SEO blog writing, social media strategy, email marketing, newsletters, landing pages, website copy, product descriptions, ad copy, and thought leadership content. I enjoy taking complex ideas and turning them into clear, engaging messages that feel authentic while supporting business objectives.

Beyond writing, I like thinking strategically about content... how it fits into the customer journey, strengthens a brand, and contributes to measurable growth. I'm comfortable working with remote, fast-paced teams to bring ideas to life.

I use AI tools like Claude to speed up research, brainstorming, and content optimization, while ensuring every piece is edited, fact-checked, and aligned with the brand's voice.

Outside of work, I'm passionate about travel and fiction writing, and discovering stories that connect people. I'm always excited to join teams that value creativity, collaboration, and continuous learning.

Experience

Work history, roles, and key accomplishments

Current

Creative Copywriter

Current

Big Ass Calendar Company

Feb 2026 - Present (6 months)

Write content for LinkedIn, newsletters, SEO blogs, and social media channels. Develop copy for marketing campaigns, product launches, and brand communications.

Copywriting SEO Content Strategy Marketing Campaigns Brand Voice

Current

Ghostwriter & Copywriter

Current

Divanti Marketing

Nov 2025 - Present (9 months)

Writing and optimizing social media content for professionals and brands. Adapting tone of voice and messaging for positioning and engagement.

Copywriting Social Media Content Tone of Voice Engagement

Commercial Manager

OMedia (Editorial Televisa)

Jul 2025 - Dec 2025 (5 months)

Support the development of editorial campaigns and coordinate with brands for digital content and events. Collaborate with editorial, marketing, and PR teams to drive creative synergies between media and advertisers.

Communication Coordinator/Content Manager

Comité Provino BC

Jan 2024 - Jul 2025 (1 year 6 months)

Led content and social media strategies, combining marketing and communication efforts to enhance brand presence. Developed integrated campaigns, brand collaborations, and engaging content for digital and print platforms.

Content Strategy Social Media Management Marketing Communication Skills Audiovisual production Copywriting Email Marketing SEO

Production Assistant

Merequetengue Short Film

Assisted the production team in overall shoot coordination and organization. Ensured continuity, maintaining consistent visual and narrative elements throughout filming.

Film Production Coordination Continuity

Editor & Social Media Manager

Freelancer

Increased brand reach by 40% through strategic social media and content campaigns. Boosted engagement on digital platforms by 30% within six months.

Social Media Management Content Creation Campaign Management Engagement Strategy

Education

Degrees, certifications, and relevant coursework

Universidad de las Americas Puebla

Bachelor of Communications & Audiovisual Media , Communication and Audiovisual Media

Grade: 9.5

Activities and societies: Staff Writer for La Catarina, the university newspaper Member of the University Book Club

Studied storytelling, media production, and digital content creation with a focus on strategic communication, audiovisual media, and branding. Developed skills in copywriting, content strategy, digital journalism, social media, audiovisual production.