Open to opportunities

Carl Lawrence

@carllawrence

Message

Results-driven marketing leader with expertise in digital strategies.

United States

Message

What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my digital marketing expertise to drive impactful results and contribute to a dynamic team.

I am a results-driven marketing leader with over 5 years of comprehensive digital marketing experience. My journey has been marked by a proven track record in developing data-driven strategies that drive customer acquisition, retention, and lifetime value. I excel in cross-functional collaboration and team leadership, consistently implementing innovative technologies to optimize marketing performance.

At Rinard Media, I lead comprehensive marketing strategies for over 120 clients, managing substantial monthly ad spends while exceeding ROI targets. My experience includes spearheading data-driven campaigns across various platforms, building high-performing teams, and pioneering the use of AI tools to enhance workflow efficiency. I am passionate about creating customer lifecycle strategies that maximize value and utilizing advanced analytics to communicate results effectively.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director & Digital Marketing Lead

Current

Rinard Media

May 2024 - Present (1 year)

Led comprehensive marketing strategies for over 120 clients, managing $40K+ monthly ad spend and consistently meeting ROI targets. Spearheaded the development and execution of data-driven campaigns across multiple platforms, significantly improving customer acquisition and retention. Built and managed an 8-person marketing team, implementing KPI tracking and pioneering AI tools to enhance workflow

Digital Marketing Google Ads Spotify Ads LinkedIn Ads AI Tools KPI Tracking Looker Google Analytics

Digital Marketing Lead

Rinard Media

Jun 2023 - Present (1 year 11 months)

Managed digital marketing operations for over 120 client accounts, optimizing campaign performance and driving consistent month-over-month growth. Led cross-functional collaboration with account management, creative, and technical teams to develop integrated marketing solutions. Implemented comprehensive testing methodologies to assess the incremental impact of new campaigns and strategies.

Digital Marketing Operations Campaign Optimization Cross Functional Collaboration Integrated Marketing A B Testing Customer Acquisition Customer Engagement

Digital Marketer

Rinard Media

Jun 2022 - Present (2 years 11 months)

Executed comprehensive SEO/SEM strategies for over 120 clients, driving improvements in organic and paid search performance. Created and managed multi-platform advertising campaigns across Google Ads, Meta, Spotify, Paramount, Hulu, and Disney+, handling 30-40 active accounts monthly. Developed detailed performance reports and client presentations using data visualization tools to communicate camp

SEO SEM Google Ads Data Visualization performance reporting Remarketing Conversion Rate Optimization

Store Lead

Walmart

Jan 2020 - Present (5 years 4 months)

Directed total store operations for a location generating over $50M in annual revenue, implementing strategic initiatives that drove 8% year-over-year growth. Led cross-functional teams of over 200 associates across multiple departments, focusing on performance optimization and professional development. Managed complex business operations including budgeting, forecasting, and strategic planning wh

Strategic Planning Team Leadership Performance Optimization Budgeting Forecasting Regulatory Compliance Business Management

Co-Manager

Walmart

Jan 2019 - Present (6 years 4 months)

Progressively advanced through leadership roles, consistently exceeding operational and financial targets. Developed and implemented process improvements that enhanced customer experience and operational efficiency.

Operations Management Financial Targets Process Improvement Customer Experience Leadership Team Management