Open to opportunities

Natali Martinez

@natalimartinez

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Orange County-based digital marketing professional with 10+ years of experience.

United States

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What I'm looking for

I am looking for a job that offers a dynamic and collaborative company culture, where I can contribute my expertise in digital marketing and data analysis. I am particularly interested in roles that focus on growth marketing and retention strategies. I value opportunities for career growth and the ability to work with a diverse team of professionals.

An Orange County-based marketing professional with over 10 years of experience in client-facing digital marketing. I specialize in data-informed omnichannel performance and have a strong background in analysis, account management, real-time bidding, and growth marketing strategy. I am proficient in API and web integration across various digital tools and have a proven track record of effective client management, highlighted by my ability to provide insightful and easily-digestible custom reports. Throughout my career, I have consistently achieved a 90% average budget increase rate per client year over year across agencies.

In my current role as a Consulting Partner/Director of Digital Media at Carta Blanca Co., I have successfully increased client website traffic and improved digital branding through content creation, website optimization, and paid media marketing plans. I have also championed new content pillars to highlight client achievements through social media, resulting in increased employee recognition and organic web growth. Additionally, I have a strong understanding of effective strategies and testing for digital marketing and have optimized campaign performance by analyzing data and providing strategic solutions to achieve client KPIs.

Prior to my current role, I served as the Interim Director of Performance Marketing at Omnichannel, where I audited and built multidisciplined marketing strategies focused on performance. I integrated Salesforce API with client marketing technologies and oversaw all digital marketing projects and campaigns. I have also held positions as the Director of Paid Media at Rareview, the Senior Digital Marketing Manager at Volcom, the Digital Marketing and Analytics Manager at Streamlined, and the Paid Media Manager at One Stop Internet.

Experience

Current

Consulting Partner/Director Of Digital Media

Current

Carta Blanca Co.

Oct 2022 - Present (1 year 7 months)

Increased client website traffic and improved digital branding through effective content creation, website optimization, and paid media marketing plans. Championed new content pillars to highlight client achievements through social media for employee recognition in business development. Optimized campaign performance by analyzing data and providing strategic solutions for achieving client's KPIs.

Digital Marketing Data Analysis API Integration Client Management Content Creation Paid Media Marketing Campaign Optimization Solutions Web Optimization

Director Of Paid Media

Rareview

Nov 2020 - Mar 2022 (1 year 4 months)

Led digital marketing efforts for sport and apparel brands, including Speedo and Fox Racing, on their B2B/ecommerce business, resulting in a 17% increase in brand awareness and an 11% increase in customer data acquisition, respectively. Built and managed high-performing paid search accounts, resulting in a 50% increase in website traffic and lead generation. Compiled and led quarterly business rev

Paid Media Marketing Digital Marketing Brand Awareness Customer Acquisition Paid Search Campaigns Budget Management Ecommerce

Interim Director Of Performance Marketing

Omnichannel

Apr 2022 - Sep 2022 (5 months)

Audited and built multidisciplined marketing strategies centralized on performance of Salesforce Commerce Cloud in accordance with client KPIs. Salesforce API integrated with client marketing technologies, including email, website analytics and DSPs. Oversaw all digital marketing department projects and campaigns in Google ads and Analytics, Facebook ads, and client relationship management for pre

Performance Marketing Salesforce Cloud API Integration Email Marketing Web Analytics DSPs Google Ads Facebook Ads Client Relationship Management Campaign Management

Digital Marketing And Analytics Manager

One Stop Internet

May 2018 - Apr 2020 (1 year 11 months)

Developed and executed digital marketing strategy across Google Adwords, Facebook Ads, Programmatic, affiliate marketing and more. Lead and managed over $1M budgets in digital marketing omnichannel campaigns. Managed and developed digital marketing partners and vendors; set goals and key performance indicators for performance optimizations and future projections. Worked with and reported to cross-

Digital Marketing Data Analysis Budget Management Affiliate Marketing Channel Sales Performance Optimization Vendor Management Key Performance Indicators Strategy Development

Senior Digital Marketing Manager

Volcom

Jul 2018 - Apr 2020 (1 year 9 months)

Streamlined data signal tracking during and after iOS privacy changes, resulting in 10% more accurate revenue tracking monthly and quarterly. Developed marketing decks for sales meetings, working alongside CMO and Project Management to acquire new business and nurture existing client relationships.

Digital Marketing Data Analysis Revenue Marketing Sales Client Relationship Management

Paid Media Manager

Dentsu

Oct 2015 - Jul 2017 (1 year 9 months)

Managed multi-platform SEM, Display and Paid Social Campaigns for various clients in the e-commerce retail space. Provided weekly, monthly, and quarterly custom reports on campaign data, focusing on KPI performance, bidding strategies and insights on A/B testing initiatives.

Paid Social SEM Display Reporting KPI Analysis A B Testing