Open to opportunities

Camilo D

@camilod

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Data-driven paid media & digital marketing specialist improving ROAS, engagement, and conversions.

Colombia

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What I'm looking for

I’m looking for a data-driven digital marketing role where I can manage paid media and CRM/lifecycle initiatives, use analytics to lift ROAS and conversions, and collaborate in a fast-paced environment to deliver measurable growth.

I’m a data-driven Digital Marketing & Paid Media specialist with 4+ years of experience across social media, paid media, and content strategy. I optimize campaigns using analytics to improve engagement, SEO/SEM performance, and email marketing funnels.

At Medtronic, I manage and optimize digital campaigns for medical events—refining targeting with audience data to increase event registrations and improve conversions and ROI. Previously at Asurion, I grew revenue through CRM-driven strategies and customer lifecycle optimization, monitoring KPIs to improve retention and sales funnel efficiency, while continuing to produce and optimize content and Meta Ads at Sitel.

Experience

Work history, roles, and key accomplishments

Current

Digital Events Marketing Specialist

Current

Medtronic

Jan 2024 - Present (2 years 5 months)

Managed and optimized digital campaigns for medical events, improving engagement, conversions, and ROI through SEO, SEM, and email marketing funnels. Used analytics to refine targeting and increase event registrations.

Campaign Optimization SEO SEM Email Marketing Analytics Audience Targeting Conversion Optimization Event Marketing ROI Tracking

Revenue-Driven Technology Specialist

Asurion

Jan 2022 - Jan 2024 (2 years)

Increased revenue using CRM-driven strategies and customer lifecycle optimization. Monitored KPIs and delivered data-driven insights to improve retention and sales-funnel efficiency.

CRM Strategy Customer Lifecycle KPIs Retention Data Analysis Strategic Insights

Marketing, Content & Brand Specialist

Sitel

Jan 2020 - Jan 2022 (2 years)

Managed and created social media content (image and video) to increase engagement and reach, including video production and edits optimized for digital platforms. Supported Meta Ads campaigns through creative optimization and performance tracking, using engagement metrics to improve results.

Social Media Marketing Content Creation Video Editing Meta Ads Google Ads Performance Tracking ROAS Analytics

Marketing Operations Specialist

United Healthcare

Jan 2019 - Jan 2020 (1 year)

Managed CRM workflows and customer interactions to improve engagement and retention. Analyzed service data and KPIs to optimize A/B testing and customer-lifecycle processes, coordinating marketing operations through Asana.

Workflows Marketing Automation Customer Lifecycle Management A B Testing CRO KPI Analysis Asana Customer Retention