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Andre Mendez

@andremendez

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Senior social and paid media executive building data-driven campaigns for global brands.

Colombia

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What I'm looking for

I’m looking to lead data-driven paid social and paid media campaigns, partnering with global brands. I want a fast-paced team where I can own KPI analysis, optimization, and reporting, using strategy and—where helpful—AI to improve results.

I’m a Senior Social & Paid Media Executive with experience supporting global brands such as Google, Reese’s, Pinworm, NCEMC, and Lipton. I design, execute, and optimize paid social and digital campaigns that turn performance data into clear, actionable decisions.

In my roles across WPP Media, Omnicom Media Group, and freelance work, I’ve led campaign creation and optimization across platforms including Meta, TikTok, Pinterest, LinkedIn, X, Snapchat, and YouTube Shorts. I’m especially focused on strategic planning—budget allocation, KPI analysis, reporting, and forecasting that helps teams move faster with confidence.

I also bring programmatic media experience from Vayu Media & 7strategy, working with DSP platforms like Simpli.fi, Adform, StackAdapt, and Adelphic. I manage pacing, campaign performance, and optimization recommendations—then translate results into performance reports with insights and next-step strategy.

I’m proactive, organized, and solution-oriented, with strong teamwork and leadership in fast-paced environments. I even use AI tools to support campaign analysis, optimization, and reporting—always with the goal of improving outcomes and strengthening media strategy through data-driven decisions.

Experience

Work history, roles, and key accomplishments

Senior Executive Social

Wpp Media

May 2024 - Jun 2026 (2 years 1 month)

Designed and executed paid social campaigns across multiple digital platforms. Supported strategic media planning, campaign forecasting, budget allocation, and delivered performance reports with actionable insights using AI tools.

Associate Digital Activation

Omnicom Media

Jan 2024 - May 2024 (4 months)

Creation of campaigns for platforms (Meta, TikTok, Pinterest), campaign and budget optimization. Data analysis and KPI measurement. Performance monitoring and performance reporting. Development of appropriate taxonomies for organizing and categorizing information. Audience creation and setup. Presentation and design of strategic plans for the client.

Freelance Social Media Executive

Estartop

Sep 2022 - Jan 2024 (1 year 4 months)

Supported social media strategy through client and competitive research and managed paid media planning and buying across major social platforms. Produced performance reports and optimization recommendations to improve campaign execution.

Google Data Studio Social Media Strategy Meta Ads LinkedIn Ads Pinterest Ads Media Planning Paid Media Buying performance reporting

Programmatic Media Executive

Vayu Media & 7strategy

Sep 2021 - Jul 2022 (10 months)

Optimized online programmatic campaigns through performance analysis, reporting, and budget management. Managed pacing and KPI analysis across DSP platforms and produced campaign insights using Google Data Studio.

Programmatic Advertising DSP Platforms Campaign Optimization Budget Management KPI Analysis Google Data Studio Reporting

Health Care Advocate Specialist

Teleperformance

Oct 2020 - Jul 2021 (9 months)

Assisting senior patients with their medical insurance, billing, appointments, hospitals, and doctors. Resolving crisis scenarios with healthcare professionals and family members, assessing the impact of external services for better care. English and Spanish language proficiency.