At BMG360, I manage paid social and full-funnel strategy for national and multi-market accounts, optimizing toward CRM outcomes such as cost per lead, booking rate, and revenue per market. I reduced CPL by 10% across 10 markets and scaled monthly spend from $20,000 to $500,000 while holding CPL flat.
I built AI-assisted reporting and campaign QA workflows connected to Funnel.io, Snowflake, and the Meta Marketing API. These workflows cut weekly reporting time from 30 hours to 10, and audience, creative, and funnel optimization improved the issued-lead rate from 35% to 60%.
At Publicis Groupe, I managed paid media for Disney-ESPN and META across social and search platforms, with monthly social ad budgets of around $1,000,000. My campaigns achieved an average 600% ROAS across conversion campaigns; earlier, at Essity, I supported regional digital strategy and ecommerce performance, reaching an average 300% ROAS.
