Calyn Walker

I've led CRM, lifecycle marketing, and marketing technology initiatives that turn behavioral data and customer insights into stronger engagement, retention, conversion, and growth.

Through Practically Perfect LLC, I advise organizations on customer journeys, segmentation, automation, measurement, and CRM governance. My client work has contributed to 40% membership growth and a 75% increase in engagement through improved communications, automation, and journey optimization.

At Bunzl Retail Services, I directed enterprise digital marketing and implemented HubSpot CRM and Microsoft Dynamics 365 to unify campaign management, lead scoring, lifecycle processes, and reporting across three business units.

Previously, at Diversified Food Groups, I led a Salesforce and Pardot transformation that consolidated more than five legacy systems, improved CRM data accuracy by 40%, increased inbound leads by 35%, and raised marketing-qualified lead conversion by 25%. I also built and mentored marketing teams, developed scalable processes, and partnered across sales, operations, technology, and executive leadership.