Looking for a job

Max Elbert

@maxelbert

Lifecycle marketing leader at Dentons who scaled programs across 80+ markets and increased conversion rates by 25%.

At Dentons, I led a five-person team delivering scalable lifecycle programs across 80+ global markets. I integrated generative AI into messaging experiments that increased conversion rates by 25% and introduced onboarding journeys that grew early-stage engagement by 20%.

Earlier at Dentons and Weil, Gotshal & Manges, I automated customer journeys, built campaign measurement dashboards, and improved segmentation through data governance and SQL analysis. I also created reusable email workflows and templates to support campaign delivery and improve production efficiency.

Experience

Work history, roles, and key accomplishments

Digital Marketing Technology Manager

Dentons

Apr 2019 - Jul 2026 (7 years 3 months)

Led a five-person team to create scalable lifecycle programs across 80+ global markets for a $3B firm. Integrated generative AI into experimentation, increasing conversion rates by 25% and expanding email output by 500%.

CRM Strategy Marketing Automation Journey Orchestration Audience Segmentation Personalization A B Testing Generative AI SQL Braze Google Analytics Data Studio Power BI HTML CSS JavaScript

Digital Marketing Technology Specialist

Dentons

Sep 2015 - Apr 2019 (3 years 7 months)

Engineered experimentation frameworks and automated trigger-based workflows, improving campaign performance by 10% and reducing manual execution. Implemented dashboards and responsive email templates, ensuring high rendering accuracy and compliance.

Experimentation A B Testing Marketing Automation SQL HTML CSS Responsive Design QA For Emails Compliance CAN SPAM CASL CCPA GDPR Dashboarding KPI Tracking

Senior CRM Coordinator

Weil, Gotshal & Manges

Dec 2013 - Sep 2015 (1 year 9 months)

Managed a five-person marketing team during restructuring at a $1.2B firm. Developed reusable email templates, reducing production timelines by 80%, and analyzed engagement with SQL to improve segmentation precision by 25%.

CRM Email Marketing SQL Segmentation Lifecycle Marketing Team Management Template Development Data Analysis

Marketing Technology Coordinator

Dentons

Feb 2011 - Dec 2013 (2 years 10 months)

Built email production workflows supporting 100+ monthly campaigns and led a national CRM training program, increasing user adoption by 25%. Increased open rates by 20% through personalization and targeting.

Email Production CRM Training Personalization Audience Targeting Campaign Management Data Driven Marketing