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Brian CallananBC
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Brian Callanan

@briancallanan

Full-cycle B2B SaaS Account Executive delivering inbound-led pipeline and consultative closes for fitness technology teams.

Spain
Message

What I'm looking for

I’m looking to own end-to-end SMB sales in B2B SaaS, blending inbound-led execution with consultative outreach—using strong CRM discipline to drive pipeline, conversions, and long-term customer growth.

I’m a full-cycle B2B SaaS Account Executive with five years in B2B sales across the fitness technology industry, closing SMB deals in international markets. I was promoted from SDR to SMB Account Executive at Glofox (ABC Fitness), hitting 150% of ramp quota and topping activity metrics across each of my four years.

I combine high-volume, inbound-led deal execution with a consultative, customer-first approach grounded in strong outbound fundamentals. I’ve Owned the full SMB sales cycle from discovery through demo, negotiation and close, and I manage pipeline in Salesforce using Salesloft, HubSpot, and tools like Nooks, Chili Piper, Slack, Microsoft Teams, Workday, and Zoom.

Experience

Work history, roles, and key accomplishments

Glofox (ABC Fitness) logoGF

SMB Account Executive

Dec 2024 - Jul 2026 (1 year 7 months)

Achieved 150% of ramp quota after promotion, establishing consistent top performance on the AE team. Owned the full SMB sales cycle (discovery through demo, negotiation, and close) and managed pipeline using Salesloft and Salesforce.

Glofox (ABC Fitness) logoGF

Sales & Business Development Representative

Feb 2022 - Dec 2024 (2 years 10 months)

Generated qualified inbound pipeline and executed multi-channel outbound prospecting through discovery calls and product demos. Consistently exceeded monthly activity and conversion targets and partnered with AEs to improve lead qualification, leading to promotion to Account Executive in Dec 2024.

BS

SDR Intern

Bsport Solutions

Worked as an SDR Intern at Bsport Solutions and was promoted to SDR Manager within four months.

Education

Degrees, certifications, and relevant coursework

Munster Technological University logoMU

Munster Technological University

Bachelor of Business (Honours), Marketing

2017 - 2021

Grade: First Class Honours

Activities and societies: Marketing Internship, One Life Fitness

Earned a B.Bus (Hons) in Marketing from Munster Technological University. Completed a Marketing Internship at One Life Fitness.

Tech stack

Software and tools used professionally

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