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Laura Muñoz Riaño

@lauramuozriao

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Bilingual SaaS Account Executive with a proven sales track record.

Spain

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What I'm looking for

I am looking for a role that fosters growth, collaboration, and innovation in a dynamic environment.

I am a bilingual SaaS Account Executive with over 9 years of experience in new logo acquisition and enterprise digital solution sales across Spain, Iberia, and LATAM. My career has been marked by a proven track record in selling information management, CX automation, and cloud-native platforms, particularly in remote-first, virtual sales environments. Currently, I lead new business efforts at Sprinklr, where I have consistently achieved over 100% of my sales quota, sourcing $1.4M in ARR and closing more than 14 new logos.

My expertise lies in building trusted relationships with C-level executives and managing multi-stakeholder deals that drive digital transformation outcomes. I have a strong background in remote enterprise sales and outbound execution, and I am familiar with Salesforce CRM, MEDDIC, and Challenger methodologies. My ability to collaborate cross-functionally has been key to my success in orchestrating complex sales cycles and delivering results.

Experience

Work history, roles, and key accomplishments

Current

Lead, Inside Sales

Current

Sprinklr

Apr 2024 - Present (1 year 3 months)

Orchestrated performance strategy for over 42 outbound BDRs across EMEA. Created targeted new business campaigns supporting Account Executive goals in mid-market and enterprise segments.

Inside Sales Sales Strategy Demand Generation Pipeline Building Territory Development BDR Campaign Management

Senior Enterprise Relationship Manager

Sprinklr

Dec 2021 - Mar 2024 (2 years 3 months)

Delivered 100%+ of quota for 8 straight quarters across Spain and Israel, closing 14+ net-new logos and generating $1.4M ARR in CX & AI solutions. Led virtual sales cycles across IT, marketing, and digital leadership stakeholders, partnering with pre-sales, legal, and marketing for full-cycle execution.

Enterprise SaaS Sales Salesforce CRM Virtual Sales Quota Achievement Digital Transformation Stakeholder Management Cross Functional Collaboration

Business Development Intern

Celonis

Mar 2021 - Sep 2021 (6 months)

Supported commercial pipeline generation for automation and data-driven decision platforms. Contributed to business development efforts within a Master's program context.

Business Development Pipeline Generation Data Driven Decision Making Automation Commercial Strategy

Account Executive

SAP

Mar 2018 - Jul 2020 (2 years 4 months)

Achieved 127% quota, leading digital transformation sales in supply chain management. Represented SAP Academy as a top global performer, ranking in the top 5%.

Enterprise Sales Supply Chain Management Digital Transformation Quota Achievement Value Based Selling Account Management SAP

Business Development Consultant

Oracle

Feb 2017 - Feb 2018 (1 year)

Closed mid-market accounts in Colombia, demonstrating strong digital sales excellence. Awarded for contributions to digital sales.

Business Development Mid Market Sales Sales Excellence

Early Sales Professional

IBM

Jul 2015 - Jan 2017 (1 year 6 months)

Supported mid-market solution selling through tailored proposals and effective demo execution. Contributed to sales efforts for various solutions.

Solution Selling Mid Market Sales Proposal Development Demo Execution Sales Support

Education

Degrees, certifications, and relevant coursework

EAE Business School

M.S. Digital Marketing & E-Commerce, Digital Marketing & E-Commerce

Completed a Master of Science degree focusing on digital marketing and e-commerce strategies. Gained expertise in online business models and digital consumer behavior.

Universidad de La Sabana

B.A. International Business Administration, International Business Administration

Obtained a Bachelor of Arts in International Business Administration. Developed a strong foundation in global business practices and cross-cultural management.

LASC

TOEFL, English Language

Completed the TOEFL program at LASC, focusing on English language proficiency. Enhanced skills in reading, writing, listening, and speaking for academic and professional contexts.