Bob Poe
@bobpoe
eCommerce leader driving omnichannel revenue growth and profitability.
United StatesWhat I'm looking for
I am an experienced eCommerce leader with 20+ years transforming underperforming online channels into high-growth revenue engines, building omnichannel strategies across B2B, B2C and DTC, and leading cross-functional teams to deliver measurable ROI and retention.
My accomplishments include growing eCommerce revenue 39% at W.S. Badcock (driving $40M+ sales), delivering 57% YOY growth at Dorel (scaling to $30M), launching successful Amazon strategies and brand launches, and negotiating vendor agreements that reduced costs while improving service.
Experience
Work history, roles, and key accomplishments
Co-Founder
JBP Media Group
Jun 2023 - Present (2 years 7 months)
Founded and lead a digital agency delivering eCommerce growth, lead generation, and marketplace management that convert prospects and drive measurable revenue impact for clients.
Director of Ecommerce Revenue
Colibri
Jan 2023 - Jan 2024 (1 year)
Led ecommerce revenue initiatives to grow digital sales and optimize omnichannel performance across B2C and marketplace channels during tenure.
Director of Ecommerce
Badcock Furniture
Jan 2020 - Jan 2023 (3 years)
Directed ecommerce operations and growth, driving a 39% revenue increase and generating over $40M in online sales through omnichannel optimization and vendor partnerships.
National Commercial Bus Manager - Ecommerce B2B
Dorel
Jan 2018 - Jan 2020 (2 years)
Managed national B2B ecommerce programs and GTM strategies, delivering 57% YOY growth to scale ecommerce to $30M while exceeding margin targets by 9%.
Senior Strategic Account Manager
HNI
Jan 2010 - Jan 2018 (8 years)
Managed strategic ecommerce accounts and partnerships, supporting marketplace and retailer relationships to grow channel revenue and product distribution.
CSMarketing Communications Manager
Cisco Systems
Jan 2008 - Jan 2010 (2 years)
Led marketing communications programs to support product and channel initiatives, coordinating cross-functional teams to deliver messaging and campaign execution.
Search/Email Marketing Manager
McClatchy News
Jan 2007 - Jan 2008 (1 year)
Managed search and email marketing programs to grow audience engagement and subscription conversions across news properties.
Internet Marketing Manager
Advance Auto Parts
Jan 2004 - Jan 2007 (3 years)
Oversaw internet marketing initiatives to drive online sales and customer acquisition through digital channels and promotions.
IBManaged global web and internet projects, coordinating cross-regional teams to deliver enterprise web initiatives and digital transformation efforts.
Education
Degrees, certifications, and relevant coursework
Microsoft Certified Professional (MSCE)
Microsoft Certified Systems Engineer, Systems Engineering
Achieved Microsoft Certified Systems Engineer certification in 2003 to validate advanced Windows networking and systems administration skills.
AUAppalachian State University
Bachelor of Science, Business Marketing
1988 - 1991
Completed a Bachelor of Science in Business Marketing at Appalachian State University, focusing on marketing principles and digital commerce.
Availability
Location
United StatesAuthorized to work in
Job categories
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