Open to opportunities

Nadya Wong

@nadyawong

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E-commerce director driving data-led growth, UX, and omnichannel retail expansion.

United States

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What I'm looking for

I seek a senior e-commerce or digital leadership role where I can drive data-led growth, improve CX, mentor teams, and own P&L in an ambitious, collaborative company.

I am an E-commerce Director with extensive experience building and scaling digital commerce operations for global consumer brands. I lead strategy, analytics, UX/CRO, and cross-functional teams to drive measurable revenue growth and customer retention.

At CALPAK I spearheaded e-commerce strategy that delivered +111% sales growth and a +31% returning customer rate, led SEO initiatives that increased organic impressions +47% and revenue +17% YOY, and launched the brand's first brick-and-mortar store.

Earlier roles include global digital advisory and product ownership at Shell, where I created dynamic e-commerce dashboards, led product development with IBM, and launched multi-market digital platforms; and digital marketing leadership at Ferrero and agency roles managing major international accounts like Disney and adidas.

I combine hands-on technical familiarity with tools such as Shopify, GA4, Google Tag Manager, Triple Whale and Tableau, with certified Agile and Scrum practices to deliver ROI-driven programs, mentor teams, and manage P&L for sustained growth.

Experience

Work history, roles, and key accomplishments

Current

E-Commerce Director

Current

CALPAK

Jun 2023 - Present (2 years 5 months)

Spearhead e-commerce strategy and P&L for CALPAK, driving sales growth +111% and returning customer rate +31% while leading a digital team of 6 and launching the first brick-and-mortar store.

E commerce Strategy Shopify SEO CRO GA4 P&L management Team Leadership Web Development Project Management

E-Commerce Manager

CALPAK

Feb 2022 - Jun 2023 (1 year 4 months)

Managed a team of 3 and led a full website redesign and backend update, overseeing agency selection, briefs, and data-driven design decisions to improve site performance.

Team Management Agency Management GA4 Google Tag Manager Shopify Data Analysis Project Management

E-Commerce Senior Coordinator

CALPAK

Jan 2021 - Feb 2022 (1 year 1 month)

Supported e-commerce operations and analytics initiatives, utilizing tools like Microsoft Clarity and Shopify Analytics to inform CRO and marketing decisions.

Microsoft Clarity CRO Data Analysis A B Testing E Commerce Operations

E-Commerce Coordinator

CALPAK

Jan 2020 - Jan 2021 (1 year)

Executed daily e-commerce tasks and analytics tracking to support growth initiatives and prepare data for strategic decision-making.

Shopify Analytics Data Reporting Tableau Site Operations Merchandising

Global Digital Business Advisor

Royal Dutch Shell

Jun 2017 - Jun 2018 (1 year)

Created dynamic e-commerce dashboards and served as digital consultant for local Shell markets, identifying startups and driving product development collaborations including a mobile app with IBM.

Digital Strategy Dashboarding Product Ownership Stakeholder Management Mobile App Development

Digital Marketing Manager

Royal Dutch Shell

May 2014 - Jun 2017 (3 years 1 month)

Developed digital marketing strategy and budget for Shell Motor Oils, built DTC and retail location platforms managing 3,000+ stores and launched sponsored offers from auto workshops.

Digital Marketing Product Ownership Platform Development Budgeting Campaign Strategy

Digital Marketing Manager

Ferrero

Jan 2012 - Jan 2014 (2 years)

Managed digital marketing for Ferrero brands, launching social channels and product campaigns, achieving large community growth and developing the 'Time Out For Kids' mobile app.

Digital Marketing Social Media Campaign Management Content Strategy Media Planning Cross Functional Collaboration

Digital Production Account Manager

Goldbach Interactive

Jan 2008 - Jan 2010 (2 years)

Coordinated local and international teams to supervise production of interactive advertising materials and set up campaigns in ad serving systems for client accounts.

Account Management Production Coordination Ad Serving Project Management Creative Supervision

Education

Degrees, certifications, and relevant coursework

St. Petersburg Polytechnic University

Master and Bachelor of Arts, International Economics

2004 - 2010

Grade: 3.87 GPA

Activities and societies: Coordinated campaigns and product launches; contributed to digital marketing projects for Ferrero during studies.

Completed combined Master and Bachelor of Arts studies in International Economics with coursework and projects related to digital marketing and international business.