Open to opportunities

James Baynum

@jamesbaynum

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Enterprise digital growth executive with 25 years of transformation success.

United States

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What I'm looking for

I seek a role that allows me to leverage my digital transformation expertise to drive growth and innovation in a dynamic organization.

I am an enterprise digital growth and transformation executive with over 25 years of experience in scaling omnichannel revenue and leading global teams. My career has been marked by a commitment to driving cross-functional change across Fortune 500 companies and global brands. I have a proven track record of managing P&Ls exceeding $800M in both B2B and B2C environments, and I am recognized for building high-performing teams and developing enterprise strategies that foster growth.

In my recent role as Vice President of eCommerce and Digital Transformation at HNI Corporation, I led the enterprise-wide digital strategy for a $3B portfolio, driving initiatives that modernized our tech stack and improved marketing ROI. I have also served as a trusted advisor to CEOs and boards, guiding them through complex digital trends and consumer behavior shifts. My leadership experience spans international markets, where I directed a 100+ person team at Newell Brands, shaping global eCommerce strategies and launching the company into high-potential markets.

Throughout my career, I have been dedicated to fostering organizational inclusion and talent development, serving as an executive sponsor for employee resource groups. I am passionate about leveraging digital transformation to create impactful change and drive sustainable growth in organizations.

Experience

Work history, roles, and key accomplishments

Current

VP, eCommerce, Digital Marketing & Digital Transformation

Current

HNI Corporation

Jan 2021 - Present (4 years 6 months)

Served on the executive leadership team, driving enterprise-wide digital strategy, marketing, and eCommerce initiatives across a $3B portfolio of B2B workplace furnishings and residential building product brands. Led end-to-end digital transformation encompassing go-to-market strategy, digital experience, performance marketing, CRM, product content, SEO/SEM, and omnichannel integration.

Digital Strategy Ecommerce Digital Marketing Digital Transformation P&L management SEO SEM CRM Martech

Head of International eCommerce

Newell Brands

Jan 2019 - Dec 2021 (2 years 11 months)

Led global eCommerce strategy and execution across all markets outside the U.S. for a $14B portfolio of 30+ brands. Directed a 100+ person international team across 20 countries in EMEA, APAC, LATAM, and Canada, structuring high-impact regional strategies and empowering local teams to accelerate digital growth.

Direct to Consumer Data Analytics Cross Functional Collaboration Performance Tracking

Vice President, eCommerce – Professional Hygiene

Essity

Jan 2014 - Dec 2019 (5 years 11 months)

Led eCommerce strategy and execution for the $2B+ Professional Hygiene division, driving digital growth across North America and Europe in both mature and emerging B2B digital markets. Built and led a cross-regional team focused on eCommerce acceleration through strategic partnerships, digital shelf optimization, and marketplace channel expansion.

B2B Marketing Digital Innovation Commercial Strategy IoT Performance Tracking Digital Transformation

Progressive Commercial & Strategy Leadership Roles

Georgia-Pacific LLC

Jan 1997 - Dec 2014 (17 years 11 months)

Held leadership roles spanning customer development, national account management, category strategy, and omnichannel sales, serving top-tier partners including Amazon, Costco, and Staples. As Omnichannel Sales Director, led customer strategy and growth across retail, contract, and eCommerce business units for Office Depot and OfficeMax.