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Michele Havner

@michelehavner

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Results-driven marketing leader who turns business challenges into opportunities.

United States

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What I'm looking for

Seeking a challenging role that leverages my marketing expertise to drive business growth and increase customer loyalty.

As a seasoned marketing professional, I have a proven track record of driving sales growth, ecommerce growth, and startup success through strategic marketing plans and data-driven insights. With a strong background in team building and project management, I excel in fast-paced environments and thrive in leadership roles.

My expertise spans digital and social media marketing, SEO, SEM, data analytics, and brand positioning. I am a results-driven leader who has consistently delivered impressive results, including a 5% increase in basket size, 12% increase in online revenue, and 45% increase in billings.

I am passionate about building high-quality brands, driving sales, and increasing customer loyalty. With a strong understanding of consumer marketing, business strategy, and content development, I am well-equipped to develop and execute comprehensive marketing plans that drive real results.

Experience

Work history, roles, and key accomplishments

Current

CHIEF MARKETING OFFICER | DIRECTOR OF OPERATIONS

Current

Cannabis 21+ (formerly SDR C)

Nov 2021 - Present (3 years 6 months)

Developed and implemented strategic vision to drive in-store and e-commerce sales, optimized consumer journey, and revamped product mix analysis process.

Strategic Marketing Data Analytics Business Strategy Content Development Team Leadership CRM Management Customer Acquisition Digital Workplace Catalogue Storefronts Google Business Profile Website Design SMS Marketing Paid Media

VP DIRECTOR OF MARKETING

Eturi

Nov 2019 - Oct 2021 (1 year 11 months)

Led marketing strategy, media plan development, competitive intelligence, program implementation, analytics review, and creative development for OurPact and Motiv apps.

Strategic Marketing Data Analytics Operational Excellence Business Strategy Team Leadership CRM Management PPC Customer Acquisition

MEDIA DIRECTOR

CPB Group (formerly Vitro Agency)

Apr 2018 - Oct 2019 (1 year 6 months)

Drove new business growth and retained major B2C and B2B accounts, managed cross-functional professionals in media planning, communication design, marketing campaigns, analytics review, and business acquisition.

B2C Marketing Content Development B2B Marketing Search Customer Segmentation Paid Media Paid Social Paid Search

SVP | GROUP ACCOUNT DIRECTOR

Initiative Media

Apr 2011 - Mar 2018 (6 years 11 months)

Challenged with regaining client trust and generating new business in very competitive market space. Supervised 20 staff in coordinating $170M in total billings, while developing media plans, business strategies and buying across TV, digital, radio and outdoor revenues. Tracked and evaluated backend ROI and analytics.
• Realized decreases of 12% in CPI and 10% in CPA for South University (EDMC) i

Digital Strategic Marketing Data Analytics Operational Excellence Business Strategy Team Leadership CRM Management PPC Revenue Customer Acquisition Paid Advertising

SVP | GROUP ACCOUNT DIRECTOR: THE HOME DEPOT

INITIATIVE MEDIA ATLANTA

Mar 2001 - Mar 2011 (10 years)

Hired to navigate recession market challenges and retain major account. As Head Strategist, Operations Director, and Primary Client Contact, led 70-person group and department heads in
delivering seamless integration across all media plan elements.

Selected as the only agency representative to participate on The Home Depot Annual Planning process.