Open to opportunities

Bill Bulman

@billbulman

Message

I design research-led mobile and enterprise platforms that simplify complex regulated systems.

United States

Message

What I'm looking for

I'm looking to lead end-to-end UX for customer-facing, data-rich platforms, partnering with Product and Engineering to turn complex regulated systems into intuitive experiences while building and mentoring a strong design function.

I've led customer-facing mobile and platform design for Wells Fargo, AAA, Autodesk, Johnson & Johnson, and T. Rowe Price, turning complex, data-rich workflows into intuitive products. My work has increased mobile banking satisfaction by 55%, grown AAA monthly visitors by 650%, and improved Autodesk onboarding success by 50%.

I own experience design end to end—from research, discovery, journey mapping, and service blueprints through user flows, prototypes, high-fidelity UI, and usability testing. I build scalable design systems in React and Angular, partnering closely with Product and Engineering to ship accessible, compliant experiences.

I've also built and mentored design organizations, from teams of 7 to a global practice of 165 practitioners across 24 studios. As founder and product lead of Workshopr.io, I continue to take a SaaS product from concept and research through design and deployment.

Experience

Work history, roles, and key accomplishments

Current

Founder & Product Lead

Current

Workshopr.io

Jan 2021 - Present (5 years 7 months)

Own end-to-end product and UX for a SaaS platform with 350+ workshop templates, a workshop builder, and facilitation coaching. Designing a mobile companion app with real-time facilitation guidance for a 2026 beta.

Product Management UX Design Figma Prototyping Usability Testing SaaS Mobile App Design

Current

UX & Product Design Lead

Current

Independent Consulting

Jan 2020 - Present (6 years 7 months)

Led experience design for data-rich supply-chain Control Tower products at Johnson & Johnson, owned product vision for the American Medical Association's FREIDA platform, and designed Wells Fargo's premier mobile banking experience. Established rapid-prototyping processes that cut concept-to-prototype timelines by 40%.

UX Research User Interviews Usability Testing Journey Mapping Service blueprints Figma Prototyping Design Systems Angular React Mobile Design Accessibility Stakeholder Management Workshop Facilitation

Practice Lead, Experience Design

Inspire11

Jan 2019 - Dec 2020 (1 year 11 months)

Built and led a cross-functional design team of 7 embedded with client product teams. Delivered two Northern Trust investment analytics platforms and AAA's mobile product strategy during COVID.

Design Leadership Team Building Angular Design Systems Mobile Strategy UX Research

National Practice Lead, UX

Centric Consulting

Jan 2017 - Dec 2019 (2 years 11 months)

Created the enterprise Zurich Insurance design system, reducing development time by 32%. Redesigned Yaskawa's global e-commerce platform and designed the Vitas Healthcare hospice-care mobile app.

Design Systems UX Research Rapid Prototyping Mobile Design E commerce Design Customer Research

Director, Product Design, Media & Entertainment

Autodesk

Jan 2016 - Dec 2017 (1 year 11 months)

Led research-driven redesign of a film/VFX collaboration platform, achieving 50% higher onboarding success and 124% faster setup. Built and managed a global product design team of 11 and created a multi-context React enterprise design system.

Design Leadership UX Research React Design Systems Prototyping Team Management Analytics

Practice Director, User Experience

Salesforce

Jan 2013 - Dec 2016 (3 years 11 months)

Created and owned 'Envision,' an embedded discovery-and-prototyping service driving 50% average customer-satisfaction lift for Fortune 500 clients. Grew and mentored a US design team to 30 designers and launched European studios.

Design Leadership Prototyping Discovery Customer Satisfaction Mentor

Senior Director, Global Design Lead

Avanade/Accenture

Jan 2008 - Dec 2013 (5 years 11 months)

Led a global design practice of 165 practitioners across 15 countries and 24 studios delivering enterprise web, mobile, and intranet experiences. Cultivated psychological safety and cross-training, achieving 2% annual attrition vs. 25% org-wide.

Design Leadership Global Team Management Enterprise Design Web Design Mobile Design Cross Training