Michael Peters

Lead a team of 8 designers to modernize messaging, personalization, and security experiences, championing a Future of Messaging vision and a 3-year $12.5M investment roadmap; initiatives drove Paperless migration saving $1.4M and a 28% increase in alert enrollment.

Led design for a $2B+ transformation impacting 1,200+ people, owning MSR call center servicing frameworks and an MVP that increased product bundling by 10% in Auto acquisition and improved high-value conversion through personalized messaging.

Evangelized UX value and led design modernization for client digital transformations, directing teams for engagements including American Heart Association and Interstate Battery to improve client service delivery.

Led redesign of key web shop features—product listing, detail, and search—for a B2B electrical supply distributor to improve commerce usability and product discovery.

Drove enhancements to the AT&T Partner Exchange portal, delivering new client dashboards, portals, and training sections to improve partner experience and product adoption.

Designed user experiences for Cisco video teleconferencing devices, unifying call recents and contact discovery to improve core meeting workflows.

Modernized eBiz registration and SSO user management to streamline onboarding and account administration for business customers.

Led homepage redesign and collaborated with brand and internal stakeholders, increasing bookings and customer satisfaction; hired and onboarded UX leads across booking and merchandising teams.

Earned the NN/g Master UX Certification with a focus in Management and Research in May 2020.

Completed USAA Manager Candidate School in May 2020 focused on leadership and management development.

Completed a Bachelor of Fine Arts in Communication Technology with coursework focused on design and communication from August 2000 to May 2004.